Performance Marketing Manager — Easy Start Project (Remote)
NovaKid is a global leader in online English education for children aged 4–12, serving 100000+ students across 50+ countries. We are looking for a PPC Marketing Manager to support the growth of Easy Start, Novakid’s entry-level product designed to widen the acquisition funnel, attract price-sensitive audiences, and convert users into higher-value products over time.
This role is focused on fast paid social experimentation, especially in Meta and Google advertising. The ideal candidate is hands-on, data-driven, and comfortable working in a test-and-learn environment where creative speed, campaign monitoring, and quick optimization are essential.
Key Responsibilities
- Identify and run scalable acquisition channels, regions, offers, creatives and connections.
- Launch, manage, and optimize Meta and Google ads campaigns for Easy Start.
- Run fast creative testing cycles: define hypotheses, launch tests, analyze results, and iterate quickly.
- Monitor campaign performance daily, including spend, CTR, CPC, CPM, CPA/CAC, conversion rate, and lead quality.
- Identify winning creatives, audiences, placements, and messages.
- Proactive decision making beyond purely operational tasks - make calls on what to launch, change, stop or scale.
- Work closely with creative, product, analytics, and activation teams to improve the full paid traffic funnel.
- Provide clear performance updates and practical recommendations for next steps.
- Support testing of landing pages, quiz flows, offers, and other funnel elements connected to paid campaigns.
- Maintain clean campaign structure, naming, tracking, and reporting.
Required Experience
- Strong hands-on experience with Meta Ads Manager and Google Ads.
- Proven experience managing PPC campaigns, preferably in paid social.
- Experience with quick creative testing and rapid campaign iteration.
- Strong understanding of paid acquisition metrics and performance optimization.
- Ability to make decisions based on early performance signals and campaign data.
- Comfortable working with multiple creatives, audiences, and funnel hypotheses at the same time.
- Strong communication skills and ability to explain campaign results clearly.
Nice to Have
- Experience with subscription, education, membership, family, or kids-focused products.
- Experience launching or scaling a new product through paid acquisition.
- Understanding of full-funnel performance, from first click to lead, purchase, or activation.
- Experience working with product and analytics teams on funnel experiments.
What we offer:
- Fully remote work.
- A chance to shape the future of AI-driven education.
- A fun, dynamic team that loves building innovative products.
- Unlimited holidays – because we trust you to deliver.
