Marketing Operations Specialist

We're Osome - an international fintech startup making the lives of entrepreneurs easier. We help thousands of businesses kick admin, accounting and bookkeeping out of their day-to-day, so they can spend more time on what's important to them. We've developed a unique solution that combines SaaS with a human-in-the-loop approach to provide full-fledged services in real-time.

We're experiencing tremendous growth in both clients and team members. We have over 500 people in our global offices 🌎. We're looking for more bright minds who'd love to change the world by solving complex problems.

Responsibilities (how we will measure success):

⭐ Own Core Hubspot Hubs: Strategic and operational ownership of Osome's HubSpot installation across all core hubs, a 750+ workflow environment that is directly integral to revenue generation. This is not a support role; you own the platform, its evolution, and its outcomes.

⭐ Optimise & Scale Marketing Ops: Architect and lead our Marketing Ops function designing for scale, not just maintaining the status quo.

⭐ Process ownership: Be the single point of contact and decision-maker for marketing ops processes across Marketing, Sales, Onboarding, Technology, Content and Partners.

⭐ Campaign Insights: Partner with the marketing and sales leadership team to drive data-driven segmentation, improve marketing ROI, and translate tool-level insights into business decisions.

⭐ Systems Integration: Own the integration between HubSpot and our communication, billing, analytics and reporting platforms ensuring data flows are reliable, scalable and auditable.

⭐ Data integrity: Maintain HubSpot as the single source of truth enforcing data governance, eliminating duplication and errors, and running rigorous, regular audits to ensure zero lead leakage.

⭐ Continuous improvement: Proactively identify optimisation opportunities across tools and processes, design and run experiments, and drive measurable improvements in pipeline velocity, conversion and retention.

⭐ Cross-functional programme leadership: Independently initiate and lead programmes across teams to improve SQL volume, conversion rates and customer retention owning the nett outcome

What you'll do:

⭐ Maintain and continuously optimise the full workflow estate (750+), ensuring all automations affecting sales, marketing and cross-functional teams are running reliably and at peak performance

⭐ Act as the go-to problem-solver for marketing ops issues deploying workflows, custom code, integrations and reporting fixes at pace

⭐ Stay ahead of org-wide initiatives, proactively flag ops dependencies or risks, and communicate clearly with stakeholders across teams and time zones

⭐ Run daily data integrity checks across all inbound sources to the CRM, ensuring 100% data accuracy and zero lead leakage

⭐ Build and maintain integrations and reporting solutions using tools like Zapier and Looker, ensuring every team can access data in the format they need

⭐ Prepare weekly performance reports, surface insights and exceptions early, and keep stakeholders informed before issues become disruptions

⭐ Manage access controls, audit logs and system exceptions, identifying business-critical risks before they escalate

Who you are:

⭐ 7-10 years of experience in working with Hubspot or similar enterprise grade CRM with experience in rolling out complex workflows, dependencies & data integrations

⭐ Well versed with workflows, integrations & native reporting tools

⭐ Strong exposure to sales processes, pipelines, post sales handover & customer journey management

⭐ Exposure to system integration platforms like Zapier, Google suite, Twillio, Miro, Notion

⭐ Experience working with communication platforms for voice & Whatsapp campaigns is an additional advantage

⭐ Experience with reporting platforms such as Looker, Power BI

Our Benefits 🙌

Osome grows alongside you, but we already have a few perks:

⭐ Competitive salary

⭐ Multi-cultural environment to enhance your global perspective.

⭐ Learning opportunities and mentorship from peers and leaders, including a yearly continuous professional development budget

⭐ Mental Health Leaves

⭐ Flexible working arrangement; Remote working arrangement

Equal Opportunity Statement

At OSOME, creating a culture where individuals of all backgrounds feel comfortable really matters.

Everyone who applies will receive fair consideration for employment. We do not discriminate based upon race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying. We want to ensure that we represent the diversity of talent in the society we live in today.

If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know so that we can support you.