Marketing Lead LATAM – Peru
inDrive is a global technology company that connects people through smart, dynamic, and accessible platforms. We are looking for an experienced and results-driven Marketing Lead to join our team and drive growth of the new vertical. In this key role, you will lead the go-to-market strategy, build partner promotion strategies, and increase active clients across multiple markets.
- Develop and execute go-to-market strategies for inDrive.Food across key markets.
- Define and execute promotional and pricing strategies (offers, promo codes).
- Manage the full marketing lifecycle, from concept to execution, aligned with business goals and KPIs.
- Lead the ideation and execution of product changes, including UX enhancement and in-app promotions.
- Analyze and optimize customer acquisition funnels to attract high-quality leads and maximize ROI.
- Increase LTV of loyal users through strategies that boost purchase frequency and expand usage.
- Drive inDrive.Food brand awareness and product adoption through impactful marketing initiatives.
- Lead cross-functional marketing teams to align on strategy, goals, and execution.
- Manage marketing budget and target planning.
- FoodTech Marketing Experience: Practical experience or strong knowledge of FoodTech marketing and the industry.
- Promotion Mechanics Experience: Experience designing and executing promotional campaigns, including offers, promo codes, and assessing campaign efficiency and incremental impact.
- Global Reach: Experience executing marketing campaigns across different regions, with an understanding of diverse market needs and dynamics.
- 360° Marketing: Leading integrated campaigns across brand, digital, CRM, social media, and product marketing.
- Analytical mindset: Strong analytical skills and the ability to make data-driven decisions to optimize campaign performance.
- Act as a Leader: Ability to independently lead large projects, coordinate cross-teams, and take ownership of final outcomes.
- Communication Skills: Excellent communication and project management skills.
- Languages: Fluent English; conversational Spanish is a plus.
- Global Impact: We operate in multiple countries around the world, offering you the opportunity to be part of a diverse and innovative team.
- Growth Opportunities: As we continue to expand, we offer room for professional growth and development.
- Dynamic Culture: Work in a fast-paced, entrepreneurial environment where your ideas matter.
- Stable salary, official employment.
- Hybrid work mode and flexible schedule.
- Diverse internal training programs.
- Partially or fully paid additional training courses.
- All necessary work equipment.
