Marketing Lead – Guatemala
Please submit your resume in English. Otherwise, your application will be dismissed.
As one of the leading ride-hailing companies in the world, inDrive has been redefining mobility since 2013 through innovative technology and bold new business verticals on our journey to becoming a global super app. But we are more than a tech company — we exist to challenge injustice and create fairer opportunities for millions of people worldwide. Every role here drives meaningful impact, empowering communities and shaping the future of mobility and beyond. Join us to build, grow, and make a real difference — at scale.
We are seeking a highly motivated Marketing Lead to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand’s presence and growing our business in Central America.
As one of the leading ride-hailing companies in the world, inDrive has been redefining mobility since 2013 through innovative technology and bold new business verticals on our journey to becoming a global super app. But we are more than a tech company — we exist to challenge injustice and create fairer opportunities for millions of people worldwide. Every role here drives meaningful impact, empowering communities and shaping the future of mobility and beyond. Join us to build, grow, and make a real difference — at scale.
We are seeking a highly motivated Marketing Lead to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand’s presence and growing our business in Central America.
- Hold responsibility for Passengers Acquisition and Retention KPIs
- Lead a matrix-structured marketing team, as well as interact with other departments: Business Development, Marketplace Efficiency, Driver Operations, Product
- Drive Annual Marketing plan of the country, analyzing digital performance, media, and car branding strategies to optimize marketing mix
- Hold country marketing budget processes
- Generate hypotheses and execute tests to drive growth hacking initiatives
- Lead Brand positioning in line with local insights and global brand guidelines
- Oversee the creation of effective and culturally relevant creatives for all marketing channels
- Identify and nurture partnerships that align with marketing objectives
- Perform market and audience research
- 5+ years of digital consumer marketing experience in a global company, 3+ years in a similar role
- Experience in leading multi-cultural teams, preferably in a matrix structure with influence by leadership skills
- Experience working with a mobile product, preferably ride-hailing or similar tech industry
- Proven track record of effectively delivering multiple marketing projects in a fast-paced environment
- Hands-on project management experience, including agency management and direct involvement in tasks when needed
- Ability to develop market insights and marketing strategy and analyze campaign effectiveness
- Strong data and analytical skills
- English and Spanish on a fluent level
- Be part of a growing and innovative company with a unique approach to ride-hailing
- Enjoy a collaborative and supportive work environment where new ideas and perspectives are encouraged and valued
- Have the opportunity to make a significant impact on the company and the industry as a whole
- Grow your skills and experience through challenging and rewarding work, with opportunities for advancement as the company expands
- Competitive salary
- Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company
