Marketing & Growth Researcher
What you'll be doing
- Owning growth research — studying user acquisition, network effects, referral dynamics, and the behavioral drivers behind product adoption
- Overseeing and guiding the delivery of marketing research projects including brand health tracking (BHT), NPS, ad effectiveness, FGDs, and IDIs — ensuring quality and strategic relevance of all outputs
- Designing research from scratch — translating business questions into methodology, timelines, and deliverables
- Synthesizing qual and quant findings into clear, actionable recommendations for senior stakeholders
- Reviewing and elevating team outputs before they go to stakeholders
- Mentoring and developing two Research Executives
- Building frameworks and templates that make the practice more consistent and scalable
- 5–7 years of experience in marketing research, agency or client side
- Confident in both qualitative (FGDs, IDIs) and quantitative (tracking studies, BHT, NPS) methodologies
- Experience leading or mentoring junior researchers
- Familiarity with growth concepts: acquisition funnels, retention, product-led growth
- Deep understanding of the Philippine consumer market
- Experience in fintech, banking, or financial services is a strong advantage
