Marketing Director, Fintech

Xsolla·United States·Офис·10 мес. назад·170 000 – 240 000 $/год

ManagementMarketing & PR

ABOUT YOU Xsolla is seeking an experienced and strategic Director/Manager of Marketing – Fintech to lead and scale our global marketing efforts across Xsolla’s suite of financial technology solutions, including payments, embedded finance, and Xsolla Pay. This leader will play a critical role in driving awareness, adoption, and revenue growth through impactful marketing strategies aimed at game developers (indie, mid-tier, and AAA), global payment providers, and creator economy participants. In this role, you will take full ownership of fintech marketing and build, mentor, and inspire a world-class team of product marketers, brand leaders, and demand generation professionals. You will partner closely with Xsolla’s executive leadership, product, and business development teams to accelerate Xsolla’s position as the essential fintech platform for the global gaming industry. We are looking for a visionary, execution-oriented, and highly collaborative leader who understands how to market infrastructure products in a fast-moving, international, B2B2C environment. This role is based at Xsolla’s Global Headquarters in Los Angeles, CA, or is available remotely with flexible schedules. ABOUT US Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game. For more information, visit xsolla.com.

Develop and implement a global fintech marketing strategy across Xsolla’s core solutions: Payments, Xsolla Pay, Embedded Finance, Wallet, and Creator Payouts.

Define and execute the go-to-market strategy for new fintech products and feature rollouts, in partnership with product, growth, and partnerships teams.

Lead integrated campaigns to drive adoption among game developers and publishers, boost product usage, and support international expansion across the Americas, EMEA, APAC, and CIS regions.

Develop product positioning, messaging frameworks, and value propositions that clearly articulate Xsolla’s unique role in powering the gaming economy.

Oversee multi-channel marketing execution including brand campaigns, demand generation, partner co-marketing, industry events, content strategy, and thought leadership.

Collaborate with Sales, Product, and Business Development to align marketing efforts with sales enablement, pipeline acceleration, and partner success initiatives.

Own and manage fintech marketing budgets, agency partnerships, and marketing tech stack to drive measurable ROI.

Analyze campaign performance, user journeys, and customer insights using advanced tools and dashboards to optimize outcomes.

Serve as a senior marketing spokesperson and evangelist for Xsolla’s fintech capabilities at major industry events, conferences, and panels.

Develop competitive market intelligence and identify emerging trends to influence marketing strategy and product direction.

Provide stakeholders with regular updates, forecasts, and quarterly business reviews.

10+ years of B2B or platform marketing experience, including at least 5 years in fintech, payments, or embedded finance.

Proven track record building and leading global marketing teams, with deep expertise in product marketing, brand, go-to-market, and partner marketing.

Experience marketing infrastructure, payments, or API-based products to enterprise or platform clients; gaming industry experience is highly preferred.

Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.

Advanced experience with marketing analytics, CRM systems, and performance dashboards.

Strong executive presence and ability to influence C-level stakeholders internally and externally.

Exceptional communication and storytelling skills with a data-informed mindset.

Deep understanding of global market dynamics, regional marketing execution, and cross-border campaign strategies.

A passion for gaming and technology with an entrepreneurial mindset and global perspective.

Global Reach: Our products power monetization for games across 200+ countries and 1000+ payment methods.

Cross-Industry Impact: Be at the forefront of fintech innovation in gaming, working with partners ranging from indie creators to global publishers and banks.

Leadership Opportunity: Take ownership of a high-growth business line and help shape the next era of gaming commerce.

Culture of Innovation: Join a collaborative, fast-moving team that values bold thinking, creativity, and measurable results.