Marketing Analyst – Senior
SOFTSWISS is hiring a Marketing Analyst to join our Marketing team.
You’ll work across the full B2B customer journey, helping improve pipeline efficiency, conversion performance, and business growth through advanced analytics, forecasting, and experimentation.
- You’ll work with B2B funnel analytics and performance measurement across the customer journey to improve conversion efficiency and business growth
- You’ll drive data-informed decision-making through forecasting, reporting frameworks, attribution analysis, and business intelligence initiatives
- You’ll lead CRO and A/B testing initiatives to improve landing page performance, user engagement, and acquisition efficiency
- You’ll collaborate across Marketing, BizDev, Pre-sales, and Digital teams to identify growth opportunities and improve funnel visibility
- Work with end-to-end B2B funnel analytics across the full customer journey (Lead → MQL → SAL → Contract), monitor conversion performance, identify bottlenecks, and drive optimization initiatives
- Maintain and enhance KPIs reporting infrastructure and funnel performance frameworks to support operational and strategic decision-making
- Support forecasting and planning through analysis of pipeline dynamics, lead quality, acquisition efficiency, and conversion trends
- Prepare monthly and quarterly business performance reviews highlighting key insights, risks, trends, and growth opportunities
- Own marketing attribution and tracking frameworks, ensuring accurate measurement of lead sources, campaign influence, user journeys, and pipeline contribution
- Lead the A/B testing and CRO process across landing pages and digital experiences, from hypothesis generation and test setup to analysis and optimization recommendations
- Analyze user behavior using web and product analytics tools to identify friction points, engagement patterns, and conversion opportunities
- Collaborate with BizDev, Pre-sales, and Digital teams to improve analytics processes, reporting quality, and revenue impact
- Russian language proficiency at B2 level or higher and English proficiency at B1–B2 level
- 5+ years of experience in marketing analytics, growth analytics, performance analytics, digital analytics, or a similar role, preferably within B2B Tech, SaaS, iGaming, or FinTech environments
- Strong understanding of B2B marketing and sales funnels, including pipeline analytics, conversion measurement, lead quality, and customer journey analysis
- Hands-on experience with web analytics and tracking, including GA4, GTM, event tracking, UTM parameters, and conversion tracking
- Strong understanding of digital marketing KPIs, attribution methodologies, acquisition efficiency, and ROI measurement
- Practical SQL skills and the ability to work independently with data for analytical purposes.
- Strong Excel or Google Sheets skills for analysis and reporting
- Experience with BI and visualization tools such as Tableau, Power BI, Data Studio, or similar
- Experience with A/B testing and CRO, including hypothesis development, experimentation, analysis, and interpretation of results
- Strong analytical thinking combined with the ability to translate data into practical marketing and business recommendations
- Strong communication and presentation skills, with the ability to explain analytical insights to both technical and non-technical stakeholders
- Python experience for data analysis or automation of recurring analytical tasks
- Experience automating reporting or analytical workflows
- Experience with AI-assisted analytics, engineering tools, or data pipelines
- University degree in Marketing, Analytics, Economics, Finance, Mathematics, or a related field
- Experience working in large international B2B technology companies
- Previous experience contributing to mentoring, knowledge sharing, or cross-functional analytical initiatives
