Marketing Analyst — CRM – Kazakhstan
We are seeking a CRM Marketing Analyst to drive the analytical framework for personalization within our Superapp. This role is responsible for transforming behavioral data into actionable communication strategies that optimize the end-to-end user journey. You will provide the quantitative evidence required to scale our CRM operations, ensuring that all automated and ad-hoc engagements drive incremental value and long-term retention. This role requires expertise in marketing analytics, specifically across performance and CRM channels. You will collaborate closely with the product marketing team: build comprehensive dashboards, design & analyze tests, and ensure that marketing investments deliver measurable & positive impact. Your insights will play a key role in scaling global CRM strategy.
- Evaluate performance of marketing campaigns across CRM channels
- Build automated reports and dashboards to track channel efficiency, user acquisition & retention
- Design and analyze A/B tests to assess impact of messaging, creatives, targeting, and product changes
- Contribute to marketing budget planning by forecasting outcomes of proposed initiatives
- Partner with data engineering and marketing teams to improve data pipelines and ensure data quality
- Provide actionable recommendations to optimize customer journeys and increase conversion
- Develop and refine the analytical logic underpinning user segmentation & behavioral triggers
- 3+ years of experience in marketing, product or growth analytics roles
- Proven track record working with CRM or performance channel data
- Strong SQL skills
- Python or R for statistical modeling, cluster analysis, and data manipulation
- Hands-on experience with BI tools (Tableau, Looker, etc.)
- Solid understanding of statistical analysis, A/B testing, incrementality measurement, and/or attribution modeling
- Ability to communicate complex findings in a clear, business-friendly way
- Professional working proficiency in English
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries
- Develop your professional skills with access to mentoring, career consulting, and learning programs
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects
- Work alongside people who take initiative, speak openly, and challenge themselves to grow
- Improve your language skills through co-financed courses and internal speaking clubs
