Lead Business Analyst - AI Solutioning

We are seeking an experienced Lead Business Analyst – AI Solutioning to drive business analysis activities across key initiatives, ensuring business needs are clearly defined, prioritized, and translated into actionable solutions. This role plays a critical part in driving product success by influencing decisions, improving processes, and ensuring delivery of high-quality digital and data products.

Responsibilities

• Lead requirement gathering and shape problem definition with senior business stakeholders across Marketing, External vendors and Commercial
• Translate complex business needs into clear, structured user stories and functional specifications
• Partner closely with Product Managers to refine product vision, roadmap and priorities
• Own backlog quality, ensuring user stories are well-defined, prioritized and ready for development
• Facilitate workshops and discussions to drive alignment across cross-functional teams
• Act as a bridge between business and technical teams, ensuring clarity and shared understanding
• Support and guide development teams during delivery, ensuring requirements are correctly implemented
• Lead UAT processes and ensure delivered solutions meet business expectations
• Analyze user behavior, feedback and data to identify opportunities for optimization and continuous improvement
• Ensure data integrity and alignment by working closely with data/platform teams
• Drive best practices in business analysis, documentation and ways of working within the team
• Support capability development within the function

Requirements

• 10-14 years of overall professional experience, with strong background as a Business Analyst in digital, data or product environments
• Expertise in Business Analysis, Requirement Gathering, BRD and FRD
• Proficiency in Stakeholder Management, Requirement Analysis and Requirement Lifecycle Management
• Background in AI Solutioning and Data Analysis
• Proven ability to work with senior stakeholders and influence decision-making
• Experience working in agile product teams with end-to-end delivery exposure
• Strong analytical thinking with ability to synthesize insights from multiple data sources
• Capability to handle ambiguity and translate it into structured outputs
• Skills in User Story Definition, Agile Delivery and Backlog Ownership
• Competency in Process Optimization, UAT Leadership and Workshop Facilitation
• Strong Communication, Problem Solving and Digital Transformation skills

Nice to have

• Experience in marketing, insights or analytics-related products
• Familiarity with data platforms, AI/GenAI or digital tools