Junior Events Specialist, Marketing Events Hub
About the Position
We are looking for a Junior Events Specialist to support the Marketing Demand Generation team in the execution of events, outreach campaigns, and marketing operations activities. In this role, you will contribute to event planning, lead generation initiatives, CRM administration, and data management while helping ensure the successful delivery of marketing projects.
About the Project
This project focuses on supporting demand generation activities through industry events, digital outreach campaigns, and marketing operations. You will help coordinate event participation, maintain high quality prospect data, and support marketing initiatives that generate business opportunities across multiple markets.
About the Team
You will work within a collaborative marketing team that includes demand generation specialists, marketing managers, business development professionals, and marketing operations specialists. The team works closely together to plan and execute campaigns, events, and lead generation activities.
Responsibilities
- Research and identify companies and contacts that match the ideal customer profile
- Execute outreach campaigns through email and LinkedIn
- Support preparation activities for industry trade shows and conferences
- Coordinate participation in events as attendees or sponsors
- Administer contacts, accounts, campaigns, and events within Salesforce according to internal processes
- Use market intelligence platforms to collect and validate prospect data
- Leverage marketing automation tools to support campaign execution and improve efficiency
- Research industry events and sponsorship opportunities
- Coordinate event related purchases, including tickets, promotional materials, giveaways, and printed assets
- Organize online events and webinars for clients and prospects
- Validate and enrich contact and company data to maintain CRM quality
- Collaborate with marketing and business development teams to support demand generation initiatives
- Maintain accurate records and ensure data consistency across marketing systems
Requirements
- Experience in event coordination, marketing, lead generation, or a related field
- Experience using Salesforce or another CRM platform
- Familiarity with LinkedIn Sales Navigator for prospect research
- Understanding of lead generation and contact enrichment processes
- Experience working with marketing or sales intelligence tools
- Experience using Microsoft Office or Google Workspace applications
- Strong organizational and time management skills
- Ability to manage multiple tasks and priorities simultaneously
- Strong written and verbal communication skills
- Attention to detail and commitment to data accuracy
Nice to Have
- Experience with HubSpot
- Experience with Lusha, FindThatLead, or ZeroBounce
- Experience with PhantomBuster or Expandi
- Experience supporting webinars or virtual events
- Experience with B2B marketing campaigns
- Knowledge of marketing automation and campaign management processes
- Experience working within the technology or IT services industry
Technologies
Salesforce, HubSpot, LinkedIn Sales Navigator, Lusha, FindThatLead, ZeroBounce, PhantomBuster, Expandi, Email Marketing Platforms, CRM Systems, Marketing Automation Tools, Data Enrichment Platforms
