Head of Social Media

Description

TripleTen is an EdTech company that designs and runs tech career learning programs for the US and Latin American markets. We’ve been doing it for over five years, teaching complete beginners — people with no prior tech background — through cohort-based programs built on our own platform and curriculum, developed in partnership with Nebius AI. Our team is fully remote and globally distributed, and we serve a large, active student base across both regions.

As Head of Social Media, you’ll own how TripleTen is seen and talked about across the LATAM market, from Instagram to Reddit, forums, and review sites. Social is where many future students first meet us and decide whether to trust us, so we treat it as a business channel with real goals. You’ll set the direction, lead a small team, and stay close to the work yourself.

What you will do

• Own social as a growth channel. Define how social media and other platforms contribute to student acquisition, set the metrics, and find where the next growth will come from.
• Lead the social team. Work with Social Media Manager and Community Manager on content strategy, priorities, and the experiments that move the numbers.
• Build the content strategy. Decide which formats and rubrics to scale or drop, based on what actually drives reach, trust, and conversions.
• Own reputation and community. Guide your Community Manager across reviews, forums, Reddit, and ambassador programs, and take on escalated cases yourself.
• Shape social for new launches. Decide how social supports new programs and product launches, from evolving the main account to opening new ones.
• Run cross-team experiments. Partner with the Growth team to test new approaches across social, YouTube, and media, and show how our presence affects business results.

Requirements

Must have

• Social media as a channel. 3+ years running brand social with goals tied to business metrics, not only content production.
• Reputation and community management. Hands-on experience handling negative reviews, public escalations, and brand monitoring across review sites, forums, or comment sections.
• Hands-on leadership. Experience managing a team and external contractors while staying directly involved in strategy and execution.

Nice to have

• EdTech or high-consideration products. Marketing a product where people take weeks to decide and trust drives conversion.
• Reddit and ambassador programs. Authentic community work on Reddit, or running a brand ambassador program.

What we can offer you

• Remote-first, full-time role — work from anywhere and stay fully connected.
• Freedom with accountability — we trust you to take ownership and deliver results that matter.
• Meaningful impact — help thousands of people change their careers through education.
• Modern digital workspace — Miro, Notion, Google Meet and other tools that make remote work seamless.
• Smart, global team — collaborate with passionate professionals across the US, Mexico, Brazil, and beyond.