Head of Product Marketing
Armis, the cyber exposure management & security company, protects the entire attack surface and manages an organization’s cyber risk exposure in real time. In a rapidly evolving, perimeter-less world, Armis ensures that organizations continuously see, protect and manage all critical assets - from the ground to the cloud. Armis secures Fortune 100, 200 and 500 companies as well as national governments, state and local entities to help keep critical infrastructure, economies and society stay safe and secure 24/7.
Armis is a privately held company headquartered in California.
Armis is seeking a visionary Head of Product Marketing to lead the global strategy for our industry-leading Asset Intelligence and Security platform. In this role, you will architect our market narrative, ensuring Armis’s ability to see, protect, and manage every asset—from IT and cloud to IoT and OT—is clearly communicated to the world.
You will oversee global growth plans for the Armis portfolio, defining our positioning in the Cyber Exposure Management category and developing a differentiated narrative around our AI-powered innovation. As a strategic partner to the executive leadership team, you will identify untapped market opportunities and leverage a deep understanding of the CISO’s pain points. Furthermore, you will lead our Analyst Relations strategy, ensuring Armis maintains a dominant "Leader" position across all relevant Gartner Magic Quadrants, Forrester Waves, and IDC MarketScapes.
What you will do:
- Strategic Growth: Identify expansion opportunities within the Armis portfolio, specifically targeting the convergence of IT, OT, IoT, and Medical IoT (IoMT).
- Differentiated Messaging: Develop high-impact messaging that articulates the Armis value proposition across the entire asset attack surface, ensuring resonance with both technical buyers and C-suite executives.
- Analyst Relations Leadership: Own the strategic relationship with industry analysts (Gartner, Forrester, IDC, etc.). Drive the briefing calendar, manage evaluation cycles, and ensure Armis’s innovation roadmap is accurately reflected in influential market reports.
- Market Intelligence: Oversee deep-dive research into market requirements, macroeconomic trends, and the competitive landscape to keep Armis two steps ahead of legacy security vendors.
- Cross-Functional Synergy: Partner with Product Management, Business Unit leaders, and Sales to design the "Go-to-Market" strategies and resource alignment necessary to exceed corporate ARR objectives.
- Thought Leadership & Brand: Collaborate with brand and editorial teams to elevate Armis’s storytelling, positioning the company as the definitive authority in Asset Intelligence and Cyber Exposure Management.
- Content & Campaign Architecture: Design the global content strategy for product launches, demand generation, and website presence, ensuring a consistent and compelling voice.
- Sales & Partner Enablement: Lead the creation of world-class enablement materials, equipping our global sales force and channel partners to win in complex, competitive environments.
- Team Leadership: Provide world-class mentorship to the Product Marketing and AR teams, managing the hiring, development, and retention of top-tier marketing talent.
- Executive Influence: Reporting to the CMO, act as a key member of the Marketing Executive team, bringing a product-centric lens to quarterly reviews and long-term strategic planning.
What we expect:
- Experience: 15+ years of relevant marketing experience, with a heavy focus on B2B cybersecurity or high-scale SaaS.
- Education: BSc/MSc or MBA in Marketing, Communications, or a related technical field.
- Cybersecurity: Deep expertise in the cybersecurity landscape, specifically in asset management, vulnerability management, or OT/IoT security.
- Analyst Relations: Proven track record of successfully managing or collaborating with Analyst Relations and influencing "Leader" placements in major industry reports.
- Growth Mindset: Demonstrated success in building and scaling marketing functions within hyper-growth, "Unicorn" environments.
- Master Storyteller: The ability to distill complex, technical AI and networking concepts into memorable, "human-centric" narratives.
- Systemic Thinker: A relationship builder who can connect the dots between Product, Sales, and Customer Success to create a unified market front.
- Global Leader: Experience managing large, distributed teams across multiple time zones with a focus on high-velocity execution and detail.
- C-Level Presence: Exceptional communication skills with the confidence to influence and advise C-level executives both internally and externally.
We know there is a lot to consider when applying for a new job, and quite often job descriptions provide a lot of detail for candidates… but here at Armis, we strongly encourage you to try to avoid the confidence gap. We don’t expect you to meet each of the listed requirements perfectly to be considered for any of our roles.
Salary range guidance for this position is: $220,000-280,000 per year.
The salary range listed does not include other forms of compensation or benefits (e.g. i.e. bonuses, commissions, stocks, health insurance benefits, etc.) offered to candidates. Visit our careers site for more information on benefits at Armis.
The choices you make in your career journey matter. You want to do interesting work in an important field while also having time to live your life, which is why we place so much value in your life-work balance. Armis sets you up for success with comprehensive health benefits, discretionary time off, paid holidays including monthly me days, and a highly inclusive and diverse workplace. Put your unique experiences and perspective to work in an environment where they will enable you to thrive, grow, and live your life with integrity.
Armis is proud to be an equal opportunity employer. We never discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected (or not) status. In compliance with federal law, all persons hired will be required to submit satisfactory proof of identity and legal authorization.
