Head of Marketing
Are you GAME to JOIN US and be our new Head of Marketing?
SoftConstruct is on a search for a new player to join our team.
Responsibilities
Strategic Marketing Leadership
- Develop and execute the overall marketing strategy for iGaming and other IT-related business verticals
- Align marketing initiatives with business objectives to drive brand awareness, customer acquisition, and revenue growth
- Collaborate with executive leadership to refine positioning, market expansion, and digital transformation strategies
- Establish a strong and consistent brand identity across all marketing channels
- Oversee branding, messaging, and storytelling to enhance market positioning in competitive IT industries
- Monitor industry trends and consumer behavior to optimize brand engagement
- Lead data-driven performance marketing campaigns to maximize ROI
- Optimize paid and organic marketing strategies across SEO, PPC, affiliate marketing, and social media
- Utilize analytics to track KPIs, campaign effectiveness, and customer retention metrics
- Develop compelling content strategies for iGaming audiences
- Manage website optimization, blog strategies, and community engagement on platforms like Discord, Twitter, and Telegram
- Oversee influencer collaborations and partnerships to drive engagement
- Work closely with product development teams to enhance user experience and brand positioning
- Design go-to-market strategies for new product launches and feature rollouts
- Implement CRM and lifecycle marketing strategies to boost customer retention
- Develop relationships with media, industry influencers, and strategic partners
- Lead PR campaigns, press releases, and thought leadership initiatives
- Represent the company at international events, conferences, and industry panels
- Build and lead a high-performing marketing team across digital, content, and PR functions
- Allocate and manage the marketing budget efficiently to maximize impact
- Implement a culture of innovation, collaboration, and performance within the marketing department
Requirements
- Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field
- At least 8 years of experience in marketing, digital marketing, and event management with at least 4 years in leadership roles
- Proven experience in iGaming or tech-driven industries is necessary
- Demonstrated success in leading international marketing campaigns
- Expertise in digital marketing, growth strategies, and performance analytics
- Proficiency in SEO, PPC, CRM tools, and marketing automation platforms
- Excellent storytelling, content marketing, and PR management skills
- Ability to analyze data and make strategic decisions based on insights
- Strong leadership and team management abilities
- Excellent communication, negotiation, and interpersonal skills
- Strategic mindset with an innovative and results-driven approach
- Ability to multitask and adapt to a fast-paced, evolving industry landscape
- Open to travel for international events, networking, and business expansion
