Head of Growth Marketing – Xsolla Ads
ABOUT YOU
We are looking for a Head of Growth Marketing who is data-obsessed, highly strategic, and a hands-on performance marketer to join our Xsolla Ads division. The best candidate will be someone who thrives in a fast-paced, highly collaborative, and exceptionally dynamic setting and is excited to own growth marketing at the intersection of two exciting opportunities: driving user acquisition for our new B2C loyalty app and supporting growth initiatives for the Xsolla Ads B2B business.
Strong analytical skills and deep expertise in paid UA and performance marketing are essential, along with experience in consumer apps, mobile growth, and multi-channel campaign execution. The ability to build and scale campaigns from the ground up — owning strategy, execution, and optimization end to end will be key to your success in this role.
If you're passionate about turning data into action and performance into growth and love building innovative acquisition and engagement strategies that connect players and partners within the gaming ecosystem, we would love to hear from you!
ABOUT US
Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.
For more information, visit xsolla.com.
Own and scale performance acquisition across Meta, Google UAC, TikTok, Reddit, ad networks, programmatic, and emerging channels — driving installs, verified registrations, and high-value engagement while continuously improving CAC, retention, and LTV through structured experimentation.
Build and activate alternative paid and non-paid growth engines — including influencer and creator partnerships, app store search ads, referral and viral loops, community programs, and experimental organic channels — to unlock scalable, cost-efficient acquisition beyond paid media.
Develop and manage an always-on campaign strategy with a primary focus on Android as the app's launch platform, with strong fluency in Google UAC, Google Privacy Sandbox, and Android-specific attribution; iOS and mobile web experience a plus as we expand cross-platform.
Build and iterate on creative testing frameworks, partnering with creative stakeholders to continuously improve ad performance.
Own audience strategy — including segmentation, targeting, lookalikes, and retargeting — optimizing toward downstream engagement and retention metrics, not just installs.
Manage budgets with rigor, allocating spend efficiently across channels and adjusting in real time based on performance signals.
Own the analytics and reporting cadence for UA performance, delivering clear, actionable insights to leadership and cross-functional partners.
Work closely with the B2C app team on lifecycle touchpoints that complement paid acquisition, including onboarding flows and retention hooks.
Lead paid social campaigns (LinkedIn, Meta, and others) targeting game studios, publishers, and ad tech partners on behalf of the Xsolla Ads B2B business.
Drive content and campaign execution across the funnel — including email campaigns, social posts, and landing page copy — to generate awareness and qualified leads.
Maintain campaign calendars and track performance metrics, surfacing trends and optimization opportunities to the VP of Marketing.
Coordinate with the central Xsolla marketing team to ensure Ads division campaigns stay consistent with brand standards and broader GTM strategy.
7–8 years of experience in growth marketing, paid UA, or performance marketing for consumer apps, with a proven track record of owning campaigns end to end — not just supporting them.
Deep experience running paid UA across multiple channels and platforms, with strong fluency in the Android ecosystem.
Solid understanding of mobile attribution tools such as Adjust, AppsFlyer, or similar platforms, and familiarity with platform-specific measurement nuances.
Strong analytical mindset — comfortable in dashboards, fluent with data, and able to translate numbers into a clear story and action plan.
Excellent written communication skills with the ability to adapt voice across performance briefs, stakeholder reports, and campaign concepts.
Highly organized and self-directed — able to manage multiple workstreams without things slipping through the cracks.
Collaborative team player comfortable interfacing with product, creative, B2C, and sales stakeholders across a matrixed organization.
Experience with both non-gaming consumer apps and mobile games strongly preferred.
iOS and mobile web UA experience as the app scales cross-platform.
Familiarity with ad tech platforms and the programmatic landscape.
Background in B2B growth marketing or GTM strategy.
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