A hands-on strategic role for someone who wants to launch and scale a new B2B product in crypto, blockchain, payments, and fintech. This role combines commercial strategy, business development, and product thinking from market validation and go-to-market planning to B2B sales, client acquisition, and revenue growth.
You will work closely with Product, Engineering, Sales, Bizdev, and other teams to turn market opportunities into a scalable product line.
The role key success factors:
- Successful launch of the new product.
- Clear commercial strategy and validated product-market fit.
- Strong B2B pipeline with first clients, partners, or pilots.
- Effective conversion of client feedback into product improvements.
- Measurable impact on revenue, adoption, and business growth.
Must-Have Criteria
A candidate is considered relevant if they have:
- Experience in fintech, crypto, blockchain, payments, or digital assets;
- Experience working with B2B products;
- Understanding of the B2B sales cycle: lead generation, discovery, pitching, negotiations, and closing;
- Participation in the launch of a new product, area, or market entry;
- Ability to translate client requirements into product requirements;
- Understanding of revenue, pricing, pipeline, conversion, and product-market fit.
Responsibilities:
- Own the launch of a new product in the company’s product portfolio.
- Define commercial strategy, target segments, value proposition, and go-to-market plan.
- Identify and validate B2B customer needs, market opportunities, and use cases.
- Be prepared to discuss product functionality and priorities
- Resolve blockers and dependencies on other departments
- Translate market feedback and client requests into product requirements and roadmap priorities.
- Work closely with the Product team on MVP launch, feature prioritization, and product improvements.
- Prepare commercial proposals, pitch materials, business cases, and sales enablement materials.
- Track key business metrics: pipeline, conversion, revenue potential, product adoption, and client feedback.
- Develop relationships with clients, partners, fintech companies, crypto businesses, payment providers, and institutional players.
Requirements:
- 3+ years of experience in business development, B2B sales, commercial strategy, product management, or business ownership roles.
- Experience in crypto, blockchain, payments, fintech, digital assets, or related B2B technology products.
- Strong understanding of B2B sales cycles, client acquisition, lead generation, negotiations, and partnership development.
- Proven ability to build relationships with business clients and turn market opportunities into commercial traction.
- Product management skills: requirement gathering, prioritization, roadmap input, MVP delivery, and cross-functional collaboration.
- Ability to understand client needs and convert them into clear product and business requirements.
- Strong commercial mindset with focus on revenue, client value, and product-market fit.
- Analytical thinking and ability to work with business metrics, market data, and sales funnel performance.
- Excellent communication, presentation, and stakeholder management skills.
- Fluent English.
Nice to have:
- Experience launching a B2B product from scratch.
- Experience with solutions like Cryptoprocessing or Fireblocks
- Existing network in crypto, fintech, payments, exchanges, wallets, OTC, or institutional digital assets.
- Experience with enterprise sales, strategic partnerships, or key account management.
- Understanding of blockchain infrastructure, crypto payments, custody, exchanges, liquidity, or payment processing.
- Basic knowledge of AML/KYC, compliance, risk, or regulated financial products.