Google UA Manager (Spilio)
Spilio is a product that helps people grow through developing essential soft skills. We combine practical learning with thoughtfully curated ideas from powerful books. Spilio is designed for helping people become more confident, self-aware, and effective in their everyday lives.
- 2+ years of experience with Google Ads
- Strong experience managing Demand Gen campaigns
- Professional use of Google Ads Editor
- Experience working with Birch
- A strong analytical mindset and data handling skills are a plus
- Experience using AI for operational automation and testing.
- A strong understanding of product funnels and analytics would be a plus.
- Experience building or improving acquisition processes.
- Familiarity with performance reporting and BI dashboards (e.g., Looker)
- Competitive and market research and insights generation
- Full responsibility for Google acquisition strategy (from research to scaling)
- Audience, funnel, keyword, and creative research
- Setup, optimization, and scaling of demand generation campaigns
- A/B testing: developing hypotheses, analyzing results, identifying learnings, and implementing rollouts
- Building and automating campaign structures and workflows
- Analytical insights reporting (not just numbers — insights → actions)
- Proactively collaborate with internal teams (product and creative)
- Escalating and handling Google support tickets for policy limitations
- Sharing expertise, insights, and knowledge across the team
