Global Social Media Strategist
As a Global Social Media Strategist on EPAM Systems’ Global Marketing team, you will own the strategy and evolution of EPAM’s worldwide organic social media presence. This is a highly strategic role focused on shaping how EPAM tells its story across platforms, regions, and audiences — using data, storytelling, and influence to drive meaningful engagement.
This role goes far beyond publishing content. You will act as a strategic architect and advisor, designing scalable frameworks that amplify executive thought leadership, empower employee advocates, strengthen B2B audience growth (especially in North America), and reduce internal friction around social media decision-making. You will work within EPAM’s Center of Excellence (COE) model to guide global and regional teams while maintaining a strong, consistent brand presence.
Req.#1036091400
Responsibilities
- Own and evolve EPAM’s global organic social media strategy, with a primary focus on B2B (LinkedIn) and secondary focus on B2C/Talent (Facebook, Instagram)
- Audit the end‑to‑end social ecosystem to identify what’s working, what should be retired, and what opportunities are currently missed
- Develop and scale executive and employee (DIY/ambassador) social content strategies, including executive ghostwriting and advocacy enablement
- Act as a strategic advisor to stakeholders, coaching teams on social best practices and pushing back diplomatically using data and platform insights
- Partner cross‑functionally with Content, Brand/Creative, Talent Marketing, Events, Performance Marketing, and Analytics to align social storytelling with broader campaigns and priorities
- Optimize organic content performance using engagement‑focused metrics and platform‑specific best practices
- Enable regional social teams through COE standards, guidelines, and education
- Support live and event‑based social coverage at key industry events
Requirements
- 10+ years in B2B IT services marketing with demonstrated success scaling and evolving global organic social media programs (non‑negotiable)
- Deep expertise in organic social media, particularly LinkedIn, including algorithm behavior and platform best practices
- Proven experience developing executive thought leadership and personal/DIY social content
- Strong social‑first writing and storytelling skills, adaptable by platform and audience
- Data‑literate mindset with experience using analytics to drive decisions (engagement, attribution, sentiment — not impressions)
- Experience working in small, high‑performing, resource‑constrained teams
- Strong stakeholder management and influence skills, including comfort advising senior leaders and executives
- Familiarity with social and analytics tools such as Hootsuite, Brandwatch, Google Analytics, BigQuery, Looker, and UTM frameworks
- Expected travel of ~10–15% for key industry events and on‑site social coverage
