Global Marketing Campaign Lead - Retail & Consumer Services

Shape and orchestrate integrated marketing campaigns that drive measurable business impact in the retail and consumer services industry. As our Campaign Lead, you'll translate market opportunities into data-driven campaigns while serving as the strategic bridge between go-to-market strategy and cross-functional execution teams.

At EPAM, your contributions go beyond the ordinary. Whether in operations, consulting, or design, you'll find a collaborative environment, opportunities for growth, and the chance to make a global impact alongside industry leaders.

Req# 1054582499

Responsibilities

• Translate retail and consumer services business priorities into focused integrated campaign strategies aligned to digital transformation capabilities
• Define comprehensive campaign strategy including audience segmentation, messaging, positioning, and channel mix across awareness and consideration stages
• Own campaign planning, orchestration, and performance measurement across global programs and customer touchpoints
• Partner with cross-functional teams including GTM, Content, Digital, Field Marketing, Sales, and Marketing Operations for coordinated execution
• Guide campaign narrative and content requirements across thought leadership, webinars, paid media, events, and sales enablement materials
• Track and optimize campaign performance using engagement metrics, pipeline progression, and ROI analysis to drive continuous improvement

Requirements

• Bachelor's degree in Marketing, Project Management, Business, Communications, or a related field
• 6–8 years of experience in B2B Retail & Consumer Services marketing, integrated campaigns, demand generation, industry marketing, or go-to-market strategy
• Proven experience managing global or multi-regional marketing campaigns
• Experience in technology, consulting, professional services, digital transformation, or enterprise software environments
• Strong understanding of audience segmentation, customer journeys, campaign measurement, and pipeline generation
• Excellent stakeholder management and cross-functional collaboration skills
• Strong analytical, project management, and communication skills
• Experience with marketing automation, CRM, reporting, and campaign management platforms
• Experience with ABM programs and platforms. Analytical mindset with experience using data, engagement signals, CRM and marketing performance insights to optimize campaign impact

Nice to have

• Bachelor's degree in Marketing, Project Management, Business, Communications, or related field
• 6-8 years of experience in B2B retail and consumer services marketing, integrated campaigns, or go-to-market strategy
• Proven experience managing global or multi-regional marketing campaigns in technology or professional services environments
• Strong understanding of audience segmentation, customer journeys, and pipeline generation methodologies
• Excellent stakeholder management and cross-functional collaboration abilities with strong analytical and project management skills
• Experience with marketing automation, CRM, and campaign management platforms
• Familiarity with ABM programs and ability to use data insights to optimize campaign impact