Full Stack Marketing Specialist
About the project
Andersen is hiring a Full Stack Marketing Specialist to manage multi-channel campaigns, including SEO, content, paid acquisition, and analytics, driving growth across global digital projects.
Andersen is a pre-IPO software development company providing a full cycle of services. For over 19 years, we have been helping enterprises and middle-sized firms worldwide transform their businesses by creating effective digital solutions using innovative technologies.
Today, we are working with organizations from various parts of the world, including North America, Western Europe, Israel, Australia, and the UAE. Our expertise covers FinTech, Healthcare, Retail, Telecom, Media & Entertainment, Logistics, Travel & Hospitality, eCommerce, and other industries.
Responsibilities
- Planning, launching, and optimizing campaigns across Google Ads, paid social, and email channels.
- Structuring campaigns by funnel stage, audience, geography, and objectives.
- Managing budgets, bidding strategies, targeting, retargeting, and creative testing.
- Analyzing performance metrics (CPL, CPA, CAC, ROAS, conversion rate) and optimizing accordingly.
- Running A/B tests across creatives, audiences, landing pages, and messaging.
- Setting up tracking, validating measurement, and improving attribution (GA4, CRM, GTM).
- Building reports on campaign, funnel, and conversion performance.
- Conducting keyword research and optimizing content for SEO and paid search.
- Collaborating with technical teams on tracking, SEO basics, and campaign implementation.
- Creating and optimizing email campaigns, segmentation, and user journeys.
- Using data insights to identify opportunities and drive continuous improvement.
Requirements
- Hands-on experience in performance marketing for 3+ years, including campaign setup, optimization, audience targeting, retargeting, and budget management in Google Ads and Meta Ads Manager.
- Strong understanding of key marketing metrics, including CPL, CPA, CAC, conversion rate, and ROAS, and ability to optimize campaigns based on performance data.
- Solid experience with marketing analytics and tracking, including Google Analytics 4 (GA4), UTM structure, and campaign performance analysis.
- Working knowledge of Google Tag Manager (GTM) and ability to validate or coordinate tracking and conversion setup.
- Practical experience in SEO, including keyword research, on-page optimization, metadata, and content structuring, with hands-on use of tools such as Ahrefs or Semrush.
- Сopywriting skills, with the ability to create and adapt messaging for ads, landing pages, emails, and website content.
- Experience with email marketing and lifecycle campaigns, including segmentation, campaign setup, and basic automation in tools such as HubSpot, Mailchimp, or similar.
- Understanding of how different tools in the marketing stack integrate and support campaign execution.
- Level of English – from Upper-Intermediate and above.
Nice to have
- Understanding of lead lifecycle and CRM processes.
- Experience with LinkedIn Ads.
- Experience working with CMS platforms such as Webflow, WordPress, or similar, including updating pages, creating landing pages, and managing content.
- Basic understanding of conversion rate optimization (CRO), including landing page structure, CTAs, and form logic.
- Familiarity with marketing automation tools such as Zapier or Make.
Why join us
- Andersen cooperates with such companies as Siemens, Johnson & Johnson, AstraZeneca, BNP Paribas, Allianz, Ryanair, TUI, Verivox, Media Markt, etc..
- For the past four years, our company has been growing annually by 60–100%, and we constantly involve top-notch specialists in our team.
- Andersen has mentoring and adaptation systems for new employees, and transparent performance review and assessment systems will allow you to determine your development path and plan your growth.
- The most important thing that we value in our employees is a commitment to continuous learning. The company supports them in this and gives them access to the best educational platforms, seminars, and practices. In addition, for over 19 years, Andersen has assembled a huge knowledge base and established a robust resource management institution.
- We have been strengthening our expertise since 2007. During this time, we have formed excellent teams with streamlined processes, where you can learn something new from your colleagues every day and enjoy your work.
- We are a cool young team of like-minded people communicating informally.
- You'll have a stable and competitive salary and an extensive benefits package.
- At Andersen, we have many different ways to grow. You can improve as a specialist or a manager, and all your activities will be decently rewarded.
