Field Marketing Manager - High Tech & AI
EPAM Systems is seeking a Field Marketing Manager to join our North American marketing team in a high-impact, high-visibility role embedded in the San Francisco Bay Area. You will serve as the primary marketing partner to senior stakeholders within EPAM's high-tech and AI vertical — some of our most strategically significant and burgeoning practice areas in North America.
In this role, you operate within a networked global marketing organization, driving demand generation, brand authority and translating EPAM's enterprise technology capabilities into marketing strategies that resonate with technically sophisticated buyers across the high tech and AI sectors.
Ready to own a vertical, influence a market and make your mark on one of EPAM's most significant practice areas? Apply today!
Req #1043159400
Responsibilities
- Serve as the embedded marketing lead for EPAM's high tech and AI vertical in the San Francisco Bay Area, acting as a strategic partner to senior business stakeholders and the sales organization
- Partner with business unit and sales leadership to define marketing priorities and build quarterly go-to-market plans aligned to revenue, pipeline and named-account goals
- Own the regional events and hospitality strategy end-to-end: identify and prioritize industry conferences, design executive hospitality experiences (dinners, roundtables, VIP receptions, hosted briefings), manage sponsorships, and run pre-event, on-site and post-event follow-up to convert engagement into pipeline
- Design and execute account-based marketing (ABM) programs for priority and named accounts, partnering closely with sales to build account-specific plays, multi-touch campaigns and personalized content that move target buying groups toward opportunity
- Provide direct deal support, developing bespoke marketing assets, executive engagement moments and account intelligence that help sellers advance and close active opportunities
- Translate EPAM's enterprise technology offerings, spanning AI, cloud and digital platform engineering, into compelling narratives that resonate with technology enterprises, AI startups and platform providers
- Identify and activate the right marketing mix, including events and hospitality, targeted digital and ABM campaigns, analyst relations, social media and sales enablement, to reach key decision-makers across the tech ecosystem
- Drive and track marketing qualified leads (MQLs) through the full sales cycle; test, measure and optimize campaign and event performance, reporting on pipeline influence and ROI
- Monitor the competitive market within the high tech and AI space, translating market intelligence into strategic recommendations
- Develop ABM assets and sales enablement materials to accelerate growth within existing and target enterprise accounts
- Lead case study development to capture and amplify client success stories across the high tech vertical
Requirements
- Minimum five years of experience in field marketing, demand generation, ABM or integrated B2B marketing, preferably within technology services, AI or adjacent industries
- Demonstrated success running both event and hospitality programs (conferences, executive experiences, sponsorships) and account-based marketing or deal-support motions in partnership with sales
- Working knowledge of ABM strategy and tooling (e.g., Demandbase, 6sense) and the ability to apply intent and account intelligence to prioritize accounts and personalize outreach
- Ability to build and sustain strong relationships with senior stakeholders and sales leaders, including the capability to influence without authority and navigate complex organizational structures
- Track record of owning end-to-end campaigns and events and delivering measurable pipeline impact in a B2B environment
- Familiarity with the AI development lifecycle and how enterprise technology — cloud infrastructure, machine learning tooling and platform engineering — intersects with high tech operations
- Knowledge of the San Francisco Bay Area tech ecosystem and its key players, including established tech enterprises, AI innovators and platform providers
- Proficiency with marketing automation, CRM, ABM platforms, analytics and campaign tracking tools
- Strong communication skills with the ability to translate technical concepts for diverse audiences and present confidently to senior leadership
- Project management skills with the capacity to manage multiple high-stakes workstreams, including live events, in a fast-paced, high-volume setting
- Resourcefulness and proactive problem-solving abilities to make decisions in ambiguous situations
- Bachelor's degree in marketing, communications or a related field
