Field Marketing and Events Specialist
About the Team
The regional marketing function at Miro focuses on driving pipeline and revenue across our key markets. Our regional marketing team executes 80+ high-touch programs (executive roundtables, dinners, networking events, conferences) efficiently and at scale and you will be a critical part of making that happen.
About the Role
We are seeking a highly motivated Field Marketing and Programs Specialist to deliver operational excellence across our EMEA marketing activities and function, as well as potentially spearhead foundational growth in our Southern Europe/Emerging Markets EMEA region as the business grows
The ideal candidate blends 3–5 years of experience in B2B field marketing with a strong aptitude for process efficiency and AI-first ways of working. You will be responsible for driving and streamlining operations, logistics, campaign set up and more for the entire team, whilst also owning specific programs end-to-end.
What you’ll do
- Process Optimization: Actively identify and implement significant, AI-driven process improvements to streamline event logistics, vendor management, and contract sourcing across the region
- End to end ownership of specific programs and process in support of the regional marketing team
- Logistics & Vendor Management: Serve as the execution partner for regional marketers, overseeing the complete operational lifecycle of events
- Venue Sourcing and Management: Planning, sourcing, negotiating, and booking high-quality venues and catering for executive events
- Managing procurement, contracting, and compliance processes with third-party vendors and contractors
- Coordinating collateral, shipping, and on-site logistics for various regional programs.
- Managing pre and post-event operations including lead upload and reporting, campaign set up and Salesforce hygiene, working with regional sales teams as needed
- Reporting Support: Assist the regional team with key operational reporting tasks, ensuring timely and accurate data related to event budgets, vendor performance, and regional campaign metrics
- Scope to work with the Head of EMEA Marketing, and partner with regional sales leaders, design and execute a regional marketing program that lays the foundation for generating and accelerating pipeline in our emerging EMEA regions, as the business grows
- Collaborate cross-functionally with our dedicated Partner Marketing and Channel teams to execute co-branded marketing motions alongside local partners, with a strong focus on partner-led events
What you’ll need
- 3–5 years of experience in B2B Field Marketing or Event Marketing, preferably within the SaaS/Technology sector.
- Proven ability to manage multiple complex projects, budgets, and vendors simultaneously with meticulous attention to detail.
- Direct experience with event planning including venue sourcing, contract negotiation, vendor management and managing third-party suppliers and contractors.
- Experience with, or a strong aptitude for, using AI/automation tools and data to make operational processes more efficient.
- Some exposure to working with partner marketing and channel partners. Prior experience with channel and partner-first marketing motions is highly valued.
What's in it for you
We want you to feel supported, connected, and ready to grow. Our global benefits package generally includes equity, a wellbeing benefit, a WFH equipment allowance, and an annual Learning & Development stipend. Join a diverse team where you can do your best work. Full benefits may differ per location. If you would like to learn more about location-specific benefits, please refer to our Global Miro benefits board.
About Miro
Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.
We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!
Check out more about life at Miro:
At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.
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