Europe Marketing Lead

We're Osome - an international fintech startup making the lives of entrepreneurs easier. We help thousands of businesses kick admin, accounting and bookkeeping out of their day-to-day, so they can spend more time on what's important to them. We've developed a unique solution that combines SaaS with a human-in-the-loop approach to provide full-fledged services in real-time.

We're experiencing tremendous growth in both clients and team members. We have over 500 people in our global offices 🌎. We're looking for more bright minds who'd love to change the world by solving complex problems.

Summary of the Role:

As our Europe Marketing Lead, you will be the primary engine of our regional growth. This is a high-autonomy role requiring a rare "full-stack" marketer: someone who can draft a 12-month strategy on Monday and execute a high-converting LinkedIn ad campaign on Tuesday.

You will own the entire funnel, from the moment a founder thinks about registering a Company with Companies House to the day they become a long-term accounting client. You’ll leverage digital precision, lifecycle automation, and high-impact field marketing to make Osome the "default" choice for European SMEs.

Responsibilities (how we will measure success):

• Full-Funnel Lifecycle Ownership: Architect the transition from lead to client using nuanced programs that reduce sales friction.
• Partner with internal teams and digital marketing CoE for creating and rolling out demand gen campaigns needed for local market activation.
• LTV/CAC Ratio for Europe market / customers acquired from the region.
• Leads to Sales Qualified Leads (SQLs) Conversion Rate.
• Brand Authority: Ensure the Osome brand speaks to the local businesses, positioning us as a local expert with global tech.
• Strategic Partner Marketing: Identify and activate partnerships with VCs, accelerators, startup community hubs, co-working spaces to create bundled growth opportunities.
• Go-To-Market (GTM) for Local Benefits: Lead the launch of Europe-specific initiatives that help European founders scale globally.
• Thought Leadership & Advocacy: Build a community of founders around Osome through education-first content that solves real problems
  

Tasks (what does the role do on a day-to-day basis):

• Revenue impact: Generate, nurture, qualify and track prospects through mid to low-funnel marketing programs.
• Integrated programs: Plan and execute acquisition programs through digital channels, organic/content, influencer partnerships, branded & third-party event sponsorships.
• Audience first: Think audience first, in designing messaging/content/value proposition across touchpoints.
• Local Strategy & Positioning: Tailor Osome’s global value proposition to the specific nuances of the Europe market (Sole Trader vs. Limited Company, HMRC compliance, and self-assessment deadlines).
• Omnichannel Growth: Build an integrated engine across Digital, Social, Content, Field and Lifecycle marketing that captures high-intent founders.
• Lifecycle & Retention: Design automated "Founder Journeys" that nurture leads through the complex decision-making process of business setup and financial management.
• Field & Community Marketing: Represent Osome at key Europe startup hubs (e.g., Silicon Roundabout, Level39, Enterprise City in Manchester) and host intimate, education-led events for founders.
• Market Penetration & CAC Mastery: Own the regional P&L for marketing, optimizing Customer Acquisition Cost (CAC) while scaling lead volume across the Europe.
• Closed loop assessment: Track, measure, and report effectiveness of regional marketing programs against KPIs, including pipeline contribution, lead generation, and sales velocity.
• Collaborate closely with Sales teams to optimize investments in hyper targeted engagement.
• Take ownership, plan early, communicate proactively, seek help when needed from cross-functional teams and stakeholders.
• Inspire cross-functional teams by demonstrating the value of field & partner marketing

Tasks (what does the role do on a day-to-day basis):

• Strategic Nuance (Europe Specifics): The candidate must understand the nuances of marketing to a VC-backed fintech founder in London and marketing to an independent e-commerce seller in the Midlands.
• Digital & Lifecycle "Hands-on" Depth: The ideal candidate knows how to set up an A/B test in Meta platforms, build a drip campaign in HubSpot, and understand the "Headless" SEO implications of a site like Osome's; all this while being able to select and activate hyper-targeted events on on-ground activation.
• Data-Driven Agility: The ability to move from "I think" to "The data shows."
• Exceptional collaboration skills, with a proven history of deeply aligning marketing outputs with measurable Sales objectives and KPIs.
• Proven track record of integrated marketing programs that drive new customer acquisition and pipeline growth.
• Strong understanding of the Fractional / freelancer market in the Europe and outside; preference will be given to someone who’s played a fractional role in their career.
• Startup mentality with a bias for action and the ability to thrive in a fast-paced environment.
• Excellent communication, collaboration, and project management capabilities.
• Scrappy nature in building program content to serve identified target segments

Required Experience:

• 6-8 years of field and partner marketing experience in SaaS/Tech/Event management agencies
• Experience working in both digital and in-person event environments, with a deep understanding of how to integrate event experiences into the buyer's journey
• Experience in owning growth marketing, performance marketing and other marketing functions for the region