Enagagement Lead
SOFTSWISS is looking for an Engagement Lead to manage the Content & Retention team and drive engagement, retention, and loyalty initiatives across multiple markets.
With our strong technical team, SOFTSWISS has created a secure iGaming platform that ensures the highest quality of service to clients worldwide. Through constant innovation, the iGaming Platform Team strives to maintain its competitive edge through state-of-the-art technology, providing clients with an unparalleled experience at any given time.
You will be responsible for developing engagement and retention strategies, optimizing the player journey, and delivering data-driven initiatives that improve player experience, retention, and long-term value.
- Lead and develop a high-performing Content & Retention team.
- Define team priorities, processes, and ways of working.
- Own website content strategy and ensure quality across all markets.
- Drive retention initiatives, loyalty programs, and personalized player experiences.
- Build data-driven strategies to increase engagement, retention, and LTV.
- Lead segmentation, automation, and trigger-based communication programs.
- Foster a culture of testing, experimentation, and continuous improvement.
- Establish clear reporting and KPI tracking frameworks.
- Manage multiple priorities while maintaining high execution standards.
- Collaborate closely with Product, Technical Account Management, and Analytics teams to achieve business goals.
- 3–5+ years of experience in retention, CRM, content strategy, or player engagement within iGaming, betting, gaming, or similar industries.
- 2+ years of leadership experience managing and developing teams.
- Proven track record of building successful content and retention strategies.
- Strong understanding of key metrics such as GGR, LTV, ARPU, retention, and churn.
- Experience with CRM platforms (Customer.io), marketing automation, segmentation, and loyalty programs.
- Data-driven mindset with hands-on experience in testing and performance optimization.
- Excellent project management and organizational skills.
- Strong leadership, communication, and stakeholder management abilities.
- Deep understanding of player behavior, engagement mechanics, and monetization strategies.
- Russian-level knowledge.
