Email Lifecycle Team Manager
And now we're hiring a strategic Email Lifecycle Team Manager to own email-driven attributed revenue across airSlate's four products. This is a new role designed to elevate our email function beyond win-back campaigns into a full lifecycle layer — driving retention, adoption, and LTV growth in close partnership with product teams.
You'll lead a team of three email marketing specialists, set the lifecycle roadmap, and have the authority to rebuild what exists when the data justifies it.
Own email-channel-driven attributed revenue as a business outcome — set the strategic direction for how email contributes to LTV, retention, and expansion across airSlate products.
Define the email lifecycle communication strategy in partnership with product teams: what to communicate, when, and to whom across activation, retention, expansion, and win-back stages.
Lead churn-prevention and win-back strategy across email and push notifications as coordinated, signal-driven programs — not one-off campaigns.
Set the email lifecycle roadmap for 2026 and beyond: audit existing programs, identify gaps and quick wins, prioritize across four products, and align execution against attributed revenue targets.
Define how email fits within multi-channel orchestration — establishing clear boundaries and handoffs between email, in-product messaging, and other channels.
Data & Use of Data
Translate behavioral signals, predictive churn scores, and lifecycle stage classifications into actionable segmentation logic and program triggers.
Define data requirements for lifecycle programs — specifying user signals, cohort definitions, and event triggers needed from the data engineering team, and owning those requests.
Contribute to the revenue attribution model: partner with data teams to define lifecycle-stage-level KPIs, validate that email is correctly credited, and ensure programs demonstrate measurable incremental lift.
Own lifecycle dashboards together with the data team to ensure attribution reporting accurately reflects email's contribution at each funnel stage.
Leverage AI tooling (generative and agentic) to drive personalization and automation at scale across a large, multi-product subscriber base.
Manage and develop three email marketing specialists — set priorities, coach on execution quality, and connect daily work to strategic lifecycle goals.
Coordinate across email development, data, demand gen, and product stakeholders to deliver lifecycle programs end-to-end within airEML.
Maintain and evolve automated email journeys across all four products, with authority to rebuild or retire programs when justified by data.
Ensure email deliverability health and list quality at scale across a large, multi-product subscriber base.
5+ years in lifecycle, retention, or email marketing as a senior contributor or leader — B2C or B2B SaaS / subscription products at scale strongly preferred.
End-to-end ownership of a lifecycle or retention program (strategy, journey design, segmentation, KPI ownership — not execution alone).
Familiarity with attribution models and how attribution windows affect reported email performance.
Experience with behavioral data and predictive models for segmentation (churn scoring, lifecycle stage classification, or similar).
Hands-on experience with a major marketing automation platform (Braze, Klaviyo, Iterable, Marketo, HubSpot, or internal equivalent).
Strong analytical skills — comfortable with dashboards and DWH-sourced data.
Solid understanding of email deliverability and list health at scale (100K+ subscribers).
Experience in a multi-product or multi-brand environment is a strong plus.
What You'll Do:
Strategic
Operational
