Drivers Marketing Manager – Mexico
We are looking for an energetic, execution-oriented Driver Marketing Manager to join our LATAM team. You will be the “boots on the ground” for our driver growth initiatives. Your mission is to implement localized marketing campaigns that attract, engage, and retain drivers across our key markets in Latam. This is a perfect role for a rising marketer who loves data, culture, and fast-paced execution.
- Campaign Execution: Implement and monitor driver marketing campaigns across the LATAM region, ensuring they align with the overall regional strategy.
- Metric Monitoring: Track and report on key performance indicators (KPIs) such as new driver acquisition (CAC), active driver rates, and retention.
- Channel Management: Support the execution of omni-channel communications, including CRM (Push/SMS), social media, and local driver communities.
- On-the-Ground Coordination: Manage the logistics of local offline activations and driver events, ensuring high-quality execution and brand consistency.
- Stakeholder Support: Act as a bridge between local teams and HQ, helping to adapt global guidelines into “LatAm-ready” content.
- Market Research: Conduct surveys, focus groups (cus-dev), and competitor analysis to keep our value proposition sharp and relevant.
- Supplier Coordination: Assist in sourcing and managing local vendors (print shops, event agencies, etc.) to ensure cost-efficiency and quality.
- 3-4 years of experience in marketing.
- Solid understanding of digital marketing basics, brand-building, and the ability to use CRM/Analytics tools.
- Organized and detail-oriented; able to manage multiple “moving parts” across different time zones.
- Conversacional level of english (B2-C1)
- Local Expertise: A deep “feel” for Latin American cultural nuances and driver behavior.
- Comfortable working with Excel/Google Sheets to pull data and find the “story” behind the numbers.
- Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company
- Hybrid work
