Drivers Marketing Manager MENA – Egypt
We’re looking for an energetic, execution-oriented Driver Marketing Manager to join our MENA team. You’ll be the “boots on the ground” for our driver growth initiatives across MENA, with an initial focus on Egypt, Morocco, and Algeria, with scope expected to grow as the region does.
Your mission is to implement localized marketing campaigns that attract, engage, and retain drivers across our key markets. This is a great role for a marketer who loves data, culture, and fast-paced execution.
Your mission is to implement localized marketing campaigns that attract, engage, and retain drivers across our key markets. This is a great role for a marketer who loves data, culture, and fast-paced execution.
- Comms strategy & GTM plans
- Campaign Execution: Implement and monitor driver marketing campaigns across MENA, ensuring alignment with regional strategy
- Metric Monitoring: Track and report on KPIs such as new driver acquisition (CAC), active driver rates, and retention
- Channel Management: Support omni-channel communications, including CRM (Push/SMS), social media, and local driver communities
- On-the-Ground Coordination: Manage logistics of local offline activations and driver events, ensuring high-quality execution and brand consistency
- Stakeholder Support: Act as a bridge between local teams and HQ, adapting global guidelines into MENA-ready content
- Market Research: Conduct surveys, focus groups, and competitor analysis to keep our value proposition sharp and relevant
- Supplier Coordination: Source and manage local vendors (print shops, event agencies, etc.) for cost-efficiency and quality
- 3+ years in marketing (ride-hailing, startup or gig-economy experience is a major plus)
- Solid understanding of digital marketing basics, brand-building, and CRM/Analytics tools
- Organized and detail-oriented; able to manage multiple moving parts across markets
- Proactive, you look for solutions and suggest improvements
- A deep feel for MENA cultural nuances and driver behavior
- Confident presenting campaign plans and results to senior stakeholders, comfortable in the room, not just behind the deck
- Comfortable in Excel/Google Sheets to pull data and find the story behind the numbers
- Hands-on with AI tools to speed up execution (content drafts, data analysis, research synthesis)
- Arabic and/or French required depending on market focus; English proficiency at least at B2 level for HQ collaboration
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
