Director, Retail Media Consulting

Shape the future of marketing with AI-driven retail media strategies at Empathy Lab.

Empathy Lab by EPAM is our AI-native agency. We partner with global brands and major agency networks to design and build agentic platforms for next-generation marketing. By combining EPAM’s deep engineering expertise with a human-centered approach to growth, experience and decision-making, we help digital leaders navigate an industry reshaped by AI.

We help leaders orchestrate marketing, commerce and loyalty as a connected system. Using AI to link insight, creativity and execution, teams can move faster, prove impact and respond intelligently to change. Our focus is helping brands scale what works — while amplifying the judgment, creativity and empathy that technology alone cannot replace.

Retail Media is a growing domain within our Next-Generation Marketing offering. We support leading retailers, agency networks and global consumer brands to optimize their retail media outcomes through business consulting, systems integration and agentic AI solutions. We are looking for an entrepreneurial retail media consultant to join our team and support the growth of EPAM’s US and global retail media proposition.

Req.#1055243228

Responsibilities

• Promote and deliver solutions that help retailers solve emerging challenges in retail media strategy, agentic AI platform development, data integration, business process optimization, omnichannel planning and measurement
• Leverage EPAM’s strength in custom software development, agentic AI, data science and product development to provide retailers with customized technology and data solutions
• Support the delivery of our US go-to-market strategy by identifying key propositions, client verticals and prospect attributes while developing sales collateral
• Educate internal client leads on retail media and evangelize the proposition to their retail accounts to identify cross-sell opportunities
• Drive new business opportunities by leveraging your network among major retailers and industry partners
• Manage key client stakeholders through the discovery and delivery phases. Support delivery teams to ensure high-quality execution
• Cultivate strong relationships with clients and internal partners to maximize growth across a portfolio of accounts

Requirements

• Expertise in retail media with the ability to solve client problems across retailer, agency and ad tech verticals
• Experience working in a fast-paced environment within a large organization to help grow a new business unit
• Track record of developing and delivering consultative solutions to help clients overcome critical business challenges
• Background in management consulting with a highly commercial mindset and solid technical understanding
• History of successfully developing and growing long-term client relationships
• Problem-solving approach with a focus on creative thinking and adaptable strategies
• Clear communication and seasoned presentation abilities for engaging with executive stakeholders

Nice to have

• Previous start-up experience in an agency or ad tech environment