Director of Product, AI Labs

Who we are   airSlate built a $1800M+ business serving dozens of millions of users across pdfFiller, SignNow, DocHub, AltaFlow and Instapage, on the back of a proprietary long-tail marketing engine. AI is now disrupting the core of that business and, at the same time, opening up a much bigger opportunity: solving the underlying business outcome end to end — draft, sign, track, invoice, collect — not just the document step.

The opportunity

We're running the company as two deliberately separate efforts. Our legacy portfolio — pdfFiller, DocHub, SignNow, AltaFlow — which we're optimizing for defensible 3-5 year revenue to fund what's next. AI Labs: a structurally separate, AI-native business we're building from scratch, targeting $20-50M of new topline in 2-3 years.   AI Labs is already proving the model works. BizDraft — AI-drafted agreements for SMBs — has shipped and is our learning vehicle for running a ~90% AI-driven product end to end. Ordinum, an AI compliance agent for regulated SMBs, is in development. BizPulse, which reconstructs a small business's financial and operational reality straight from its inbox, is in a controlled experiment. Alongside the products, AI Labs has rebuilt the pdfFiller editor from scratch (5x faster, 10x smaller) and stood up internal AI systems — Discovery Engine, document-based segmentation, Synthetic Users, Zero Reporting — that are starting to change how the rest of the company works.   We need a product leader to take AI Labs from "proving the model" to a real business.  

The role

You'll own product for AI Labs: strategy, roadmap, and definition across our AI-native product line (BizDraft, Ordinum, BizPulse, and whatever comes next). You lead a small group of Product Owners, and will work in tight lockstep with AI Labs' engineering leadership, who own the build team.   A small go-to-market team — one product marketer and one marketer — supports AI Labs today, and you'll work closely with them on market analysis, idea generation, triage and prioritization, positioning, and launch.

What you'll do:

Own product strategy and roadmap for AI Labs, targeting $20-50M in new AI-native topline over 2-3 years

Scale BizDraft post-launch, drive Ordinum and BizPulse through to go/no-go for launch

Identify, size and prioritize 2 to 5 more high-potential projects, based on established customer needs and a potential competitive advantage for airSlate

Hire and lead a very small team of AI-native, 0-to-1 Product Owners, each owning the build out of a specific product against the prioritized ideas, and developing it based on customer and market feedback

Develop a working understanding of our existing products (pdfFiller, SignNow, DocHub, AltaFlow) and their customers, to surface needs and use cases AI Labs can act on — some of which may be better rolled into an existing product as a feature rather than launched as a standalone AI Labs product

Define product requirements and priorities with the precision AI-driven execution demands

Partner closely with AI Labs' engineering lead on sequencing and trade-offs, without owning the engineering team directly

Decide which internal AI systems incubated in Labs (Discovery Engine, segmentation, Synthetic Users, Zero Reporting, etc.) are ready to hand off to a functional owner — Marketing, CIO, Data — once proven, and which stay in Labs

Partner with the AI Labs go-to-market team on positioning, GTM planning, and launch execution for each product as it matures

Represent AI Labs product progress to the executive team and the board

Who you are:

Experienced in building 0-to-1 inside a larger company

A builder-operator who has shipped AI-native products end to end — or at the very least, transformative standalone features or modules on top of existing products, with proven adoption success

Deeply fluent in AI-assisted build workflows (Claude Code, OpenAI's Codex and the like) and what they change about team shape, ratios, and the product definition bar

Comfortable driving product outcomes through precision and influence rather than headcount — you won't have an engineering team reporting to you

Commercially minded — comfortable partnering closely with marketing and PMM on positioning and GTM

Low ego and collaborative — able to earn credibility with engineering leadership and peers rather than assume it from the org chart

SaaS, SMB, and document/workflow space experience a plus