Director, Growth Creative

What You’ll Own

Brand x Performance Creative Direction

Define how brand translates into performance channels (UA, ASO, SEO, CRM, paid social)

Ensure consistency of voice, tone, and visual identity across all touchpoints—without sacrificing performance

Build creative systems that allow brand to scale across high-volume testing environments

Set and maintain a high bar for both storytelling and conversion-driven creative

Concepting & Copy Leadership

Lead development of insight-driven concepts rooted in audience behavior, platform nuance, and performance data

Own copy excellence across all surfaces (ads, app store, landing pages, CRM, organic/social)

Establish repeatable frameworks for messaging, hooks, and narratives that can scale globally

Act as final approver on key creative output

Performance Creative Strategy (UA, ASO, SEO)

Translate growth goals into channel-specific creative strategies and testing roadmaps

Partner with UA and analytics to identify performance drivers, gaps, and optimization opportunities

Build scalable testing systems across formats, audiences, and markets

Ensure creative is continuously iterated based on real performance data

Production & Execution

Oversee the full lifecycle of creative production: briefing, concepting, creator sourcing, production, post, and delivery

Manage high-volume output across paid and owned channels

Own agency and creator relationships where applicable

Step in hands-on when needed (copywriting, scripting, creative problem-solving)

Creative Operations & Resourcing

Own intake, prioritization, and resourcing across brand and performance requests

Build systems for capacity planning, sprint management, and workflow visibility

Identify and implement process improvements, tooling, and AI integrations to increase efficiency

Ensure the team can operate at scale without burnout or bottlenecks

Team Leadership

Manage and develop a team across copy, design, production, and creative ops

Create a high-performance culture focused on speed, accountability, and quality

Provide clear direction, feedback, and growth paths for team members

Balance hands-on support with strategic leadership

Cross-Functional Leadership

Serve as the primary creative partner to Growth, PMM, Brand, and Lifecycle teams

Intake and refine briefs, ensuring clarity and strategic alignment

Triage work based on impact, urgency, and resource availability

Communicate trade-offs and priorities clearly to stakeholders

Executive Communication

Present creative strategy, performance insights, and brand direction to senior leadership

Translate creative output into business impact and growth outcomes

Build trust in creative as a structured, scalable growth driver

What You Bring

8+ years in creative roles, with experience spanning both brand marketing and performance/growth

Strong copy background with proven ability to lead messaging across multiple channels

Deep experience in performance channels (UA, paid social, ASO, SEO/landing pages, CRM)

Proven track record of leading high-output teams and improving creative operations

Experience building scalable creative systems, not just one-off campaigns

Strong production experience (UGC, creator ecosystems, agencies, in-house pipelines)

Highly organized, systems-oriented thinker who thrives in fast-paced environments

Ability to balance brand integrity with performance demands—without defaulting to either extreme

Strong cross-functional collaborator with experience managing complex stakeholder environments

Confident presenter with experience influencing senior leadership