Demand Generation and Field Marketing Specialist (6 -8 months contract)
Join ABBYY and be part of a team that celebrates your unique work style. With flexible work options, a supportive team, and rewards that reflect your value, you can focus on what matters most – driving your growth, while fueling ours.
Our commitment to respect, transparency, and simplicity means you can trust us to always choose to do the right thing.
As a trusted partner for purpose-built AI and intelligent automation, we solve highly complex problems for our enterprise customers and put their information to work to transform the way they do business. Over 10,000 customers trust ABBYY, including many Fortune 500 ones. You will work on further developing a portfolio already containing client names such as DHL, Johnson & Johnson, FDA, DMV, PwC, KeyBank, Spotify, and H&R BLOCK.
About the Role:
We are seeking an energetic and detail-oriented Demand Marketing Specialist to join our APAC marketing team on an 8-month maternity cover contract. In this role, you will play a critical part in driving demand generation efforts across the region, supporting the end-to-end execution of marketing campaigns, events, and other initiatives. If you thrive in a fast-paced environment, have a keen eye for detail, and are passionate about delivering high-quality marketing programs, we’d love to hear from you.
Job Responsibilities:
- Event Management:
- Plan, coordinate, and execute ABBYY Ascend, 3rd party events, industry tradeshows, and webinars, ensuring alignment with overall business and marketing objectives.
- Manage all event logistics, vendor coordination, speaker coordination, platform setup, post-event follow-up and on-site/off-site support to ensure seamless execution.
- Collaborate with internal teams to align event goals with broader marketing objectives.
- Track and analyze webinar performance to optimize future sessions.
- Campaign Execution:
- Support end-to-end execution of integrated email campaigns, including creating internal campaign briefs, content creation and performance tracking.
- Collaborate with cross-functional teams to develop high-impact campaign assets that are compelling, on-brand, and tailored to the unique needs of the APAC audience.
- Develop clear and concise campaign briefs for internal and external stakeholders.
- Vendor & Invoice Management:
- Manage relationships with external vendors, ensuring timely delivery of services and adherence to agreed-upon terms.
- Process invoices and ensure accurate tracking of marketing expenses, adhering to internal financial processes and timelines.
- Work closely with the finance team to ensure budget alignment and resolve any invoicing discrepancies.
- Performance Tracking & Reporting:
- Monitor and report on the performance of campaigns and events, providing actionable insights to improve ROI.
- Use data-driven approaches to optimize marketing efforts and achieve demand generation goals.
- Collaboration:
- Partner with cross-functional teams, including revenue, marketing operations, product marketing and external agencies to ensure alignment and successful execution of marketing initiatives.
Job Requirements:
- Experience:
- 7+ years of experience in demand generation, event marketing, or a related marketing role, preferably within the IT or software industry.
- Proven track record of managing events, campaigns, and webinars end-to-end.
- Skills:
- Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
- Excellent written and verbal communication skills.
- Proficiency in marketing tools and platforms (Salesforce, Zoom, Jasper & Hubspot).
- Attributes:
- Self-starter with a proactive approach to problem-solving.
- Meticulous and detail-oriented, committed to delivering high-quality work.
- We provide remote and hybrid working options to fit all lifestyles.
- We use flexible hours across most of our teams to allow you to find your own definition of balance.
- Encouraging a culture of giving, we provide two paid volunteering days off every year so you can take time to contribute to the causes you care about.
- To ensure your family is cared for, we offer paid parental leave in all our locations.
- We are a global team of 600+ colleagues, spread across 15 countries on four continents.
- With colleagues representing 30+ nationalities, our workforce reflects the world.
- Innovation and excellence run through our veins. Our teams gather the expertise which has garnered ABBYY more than 140 technology patents.
- We are guided by the values of respect, transparency, and simplicity.
- "Team Environment" is in the top three highest-scoring drivers of engagement across all of our departments.
- We are a company with more than 35 years of experience in the technology market;
- Over 10,000 customers trust ABBYY, including many Fortune 500 ones, with names such as DHL, Johnson & Johnson, FDA, DMV, PwC, KeyBank, Spotify, and H&R BLOCK;
- We have modernized the capture market by creating the first low-code/no-code IDP platform.
- Our Machine Learning, Natural Language Processing, Computer Vision Technologies, and a marketplace built with AI, can transform any document in any process;
- Top Analyst firms recognize ABBYY's market leadership, including Gartner, Everest PEAK Matrix ® Assessment, ISG Intelligent Automation Lens, and NelsonHall, amongst others.
This is a 6 to 8 months contract role covering maternity leave.
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Join ABBYY, and you will:
Love how you work
Love whom you work with
Love what you work on
ABBYY is an Equal Employment Opportunity employer that values the strength that diversity brings to the workplace. To learn more about our commitment to Diversity and Inclusion, check out the careers section on our website.
