Creative Producer (RnD)
- 2+ years of experience as a Creative Producer / Creative Strategist / Creative Marketing Manager for subscription web funnels, apps
- Demonstrable track record of producing high-performing UA creatives (Meta)
- Strong understanding of performance creative principles: hooks, retention, CTAs, platform-native best practices
- Excellent project management skills – comfortable shipping dozens of creative variations per month under tight deadlines
- Data literacy – confident reading creative dashboards, identifying winners, and writing briefs that translate insights into actions
- Excellent briefing and feedback skills
- Upper-Intermediate (B2) or higher English (our default language of communication)
- Self-driven mindset, comfortable in zero-to-one and ambiguous environments
- Experience hiring and managing freelance creative networks (motion graphics, UGC, voice-over)
- Experience working in the health & wellness niche
- Experience setting up creative testing frameworks and reporting from scratch
- Experience with Applovin, TikTok, and Snapchat
- Hands-on skills in After Effects, Premiere Pro, or CapCut
- Own end-to-end production of performance creatives (video and static) for paid user acquisition (focusing on Meta)
- Build and run the creative pipeline from briefing to delivery: ideation, briefing, production, launch, iteration
- Partner with the UA team daily – translate performance data and learnings into new creative concepts, hooks, and hypotheses
- Plan weekly creative output and hit volume targets without sacrificing quality
- Manage internal designers; source and onboard new talent as we scale
- Track creative performance (CTR, IPM, ROAS, hook rate, hold rate) and drive A/B testing on hooks, scripts, formats, and lengths
- Run continuous trend research and competitor analysis across mobile and web ad creatives
- Maintain a clean creative library, briefing templates, and reusable assets
