Creative Producer (Radiotech)
At Radiotech, we believe music belongs to everyone — not just those who grew up taking lessons. As a product company inside the Gismart ecosystem, we’ve spent years building apps that make music feel approachable, fun, and deeply human. With 23 apps across iOS and Android and over 500 million downloads worldwide, our products have found their way into the hands of musicians, beginners, and curious souls across the globe. We see music as a universal language. Our job is to make sure more people can speak it.
Requirements
- Experience: 1.5+ years of experience as a Creative Producer, Creative Marketer, or other similar role in Performance Marketing (experience with mobile apps or EdTech will be a plus)
- Data Proficiency: Strong analytical skills and a strictly data-driven mindset. Ability to interpret UA metrics (CTR, CPI, ROAS, IPM, etc.) and experience working with analytics dashboards (e.g., Tableau)
- Platform Knowledge: Deep understanding of paid social platforms (Meta, Google Ads, TikTok, Applovin), their creative formats, best practices, and guidelines
- Creative Production: Experience in writing clear, structured technical tasks (briefs) and communicating with motion/graphic designers, including providing constructive feedback
- Strategic & Creative Thinking: Ability to turn competitor research, user pain points, and trends into actionable, high-converting hooks and hypotheses
- Adaptability: Flexible and able to quickly adapt to changing priorities in a fast-paced environment
- Communication: Strong soft skills for effective cross-functional collaboration
- Languages: English proficiency at an Upper-Intermediate (B2) level or higher
Responsibilities
- Hypothesis Testing & Strategy: Execute the overall creative strategy by continuously searching, formulating, testing, and reporting on new creative hypotheses
- Work with Audience: Identify and test new concepts, user personas, triggers, and pain points to tailor creative messaging effectively
- Hook Development: Find fresh approaches for our core audience and create highly engaging hooks
- Data-Driven Optimization: Apply a strictly data-driven approach. Monitor ad cabinets, analyze Tableau dashboards, and scale successful concepts
- Competitor & Market Research: Conduct ongoing market research. Track the active ad libraries of direct competitors, identify new market players, and draw inspiration from indirect competitors
- Trend watching: Monitor social media trends (TikTok, Reels, etc.) and global performance marketing trends to ensure our creatives stand out
- Creative Production: Provide the end-to-end production process for Meta, Google, and other networks. Write clear, structured technical tasks (briefs) for motion and graphic designers, providing constructive feedback to ensure fast and high-quality delivery
- Cross-Functional Collaboration: Collaborate closely with the Product and UA teams to highlight the app’s key features and align creative concepts with performance goals
