Creative Marketing Manager в Gismart — вакансия в IT и GameDev | OfferClawRequirements
- Creative marketing experience
- Proven ability to work effectively with design teams
- Strong research skills – audience analysis, competitor insights and performance marketing channels
- Structured approach and project management skills
- Ability to present ideas and research clearly and effectively
- Data-driven and analytical mindset
- English level: Upper-intermediate
Nice-to-haves:
- Copywriting experience
- Proven experience finding and hiring creative designers
- Basic Meta Ads Manager experience
Responsibilities
- Research the target audience as it relates to creative marketing (characteristics, interests, behaviors, and pain points)
- Ongoing analysis of competitors’ creatives and products in related niches, identifying trends and patterns
- Full-cycle ownership of the creative factory (setting tasks, organizing designers’ work, quality control, and launching creative tests)
- Organize brainstorming sessions and generate marketing hypotheses together with PMM and GM
- Data-driven approach to analyzing creative tests, developing “rules of the game” for creative evaluation
