We are seeking a highly motivated Marketing Lead to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand’s presence and growing our business in Mexico.
Hold responsibility for Passengers Acquisition and Retention KPIs
Lead a matrix-structured marketing team, as well as interact with other departments: Business Development, Marketplace Efficiency, Driver Operations, Product
Drive Annual Marketing plan of the country, analyzing digital performance, media, and car branding strategies to optimize marketing mix
Hold country marketing budget processes
Generate hypotheses and execute tests to drive growth hacking initiatives
Lead Brand positioning in line with local insights and global brand guidelines
Oversee the creation of effective and culturally relevant creatives for all marketing channels
Identify and nurture partnerships that align with marketing objectives
Perform market and audience research
5+ years of digital consumer marketing experience in a global company, 3+ years in a similar role
Experience in leading multi-cultural teams, preferably in a matrix structure with influence by leadership skills
Experience working with a mobile product, preferably in the ride-hailing or similar tech industry
Proven track record of effectively delivering multiple marketing projects in a fast-paced environment
Hands-on project management experience, including agency management and direct involvement in tasks when needed
Ability to develop market insights and marketing strategy, and analyze campaign effectiveness
Strong data and analytical skills
English and Spanish on a fluent level
Be part of a growing and innovative company with a unique approach to ride-hailing
Enjoy a collaborative and supportive work environment where new ideas and perspectives are encouraged and valued
Have the opportunity to make a significant impact on the company and the industry as a whole
Grow your skills and experience through challenging and rewarding work, with opportunities for advancement as the company expands
Competitive salary
Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company