Content & Marketplace Operations Manager

We are looking for a Content & Marketplace Operations Manager to own how content, campaigns, and partner experiences are surfaced across x.la, Xsolla Mall, and key homepage surfaces.

This role is responsible for turning cross-functional priorities from Marketing, Business Development, Product, SEO, and Paid Media into a clear, prioritized content roadmap that drives awareness, engagement, and adoption across the ecosystem.

You will operate as a strong individual contributor with real ownership — consulting stakeholders, owning prioritization, and ensuring alignment with the VP of Marketing and VP of Xsolla Partner Network.

Marketplace & Homepage Ownership

Execute the content and placement plan across x.la and Xsolla Mall homepage and marketplace surfaces, as directed by Marketing, BD, and Product stakeholders.

Maintain the operational content programming roadmap, translating strategic priorities from Marketing, BD, and Product into actionable live-ops timelines.

Translate launches, campaigns, and partner initiatives into clear marketplace programming for execution.

Ensure alignment with leadership on priorities and trade-offs.

Content Operations & Live Ops

Manage day-to-day live operations across homepage tiles, featured placements, storefronts, and promotional modules.

Maintain content freshness, cadence, and quality across all marketplace surfaces.

Coordinate campaign launches and updates, including scheduling, QA, and go-live execution.

Work with stakeholders on a content calendar, planning out updates over time.

Work closely with Ops and Product teams to execute within existing CMS and tooling constraints.

Manage localization of landing pages and promotional assets with regional teams to ensure accurate and market-relevant content delivery.

Cross-Functional Coordination & Prioritization

Serve as the main point of contact for marketplace content execution requests from Marketing, BD, and other stakeholders.

Consult stakeholders to understand operational objectives, then own prioritization and sequencing of live-ops content.

Proactively flag conflicts, capacity risks, and trade-offs, ensuring leadership alignment.

Performance & Optimization

Provide operational tracking for live content, reporting on immediate performance indicators such as:

CTR and engagement

Platform health (freshness, utilization)

Partner with data and ops teams to ensure content performance dashboards are available and actionable for live-ops decisions.

Implement content and placement optimizations based on performance insights and marketing strategy.

Support experimentation efforts (e.g. placement testing, A/B tests where feasible).

Scaling & Enablement

Support x.la’s evolution into a scalable ecosystem of partner, brand, influencer, and creator storefront pages.

Help define templates, repeatable processes, and operating standards to support scale.

Normalize processes across x.la and Xsolla Mall where possible, adapting where necessary.

Provide structured feedback to ops and product teams on tooling gaps and improvement opportunities.

Build up a Content Calendar process to lay out a roadmap for content development

2–5 years of experience in content operations, digital merchandising, marketplace operations, or similar roles.

Experience managing homepage or platform content, content calendars, or live digital surfaces.

Demonstrated experience applying AI tools and agentic AI workflows (LLMs, AI agents, automation platforms) to content operations — not just familiarity, but practical integration into day-to-day work.

Ability to identify repetitive operational processes and design AI-driven automations (including autonomous or semi-autonomous agents) to improve speed, consistency, and scale.

Comfort working with evolving AI tooling; willingness to experiment with and iterate on AI agents and AI-assisted workflows.

Strong organizational skills with the ability to balance multiple stakeholders and priorities.

Comfortable working in evolving systems and building processes where tools are still maturing.

Analytical mindset with experience using data to guide decisions.

Familiarity with CMS platforms, project tracking tools, and dashboards.

Nice to Have (AI Automation Skills)

Experience building agentic workflows using tools such as Claude, n8n, or similar platforms.

Familiarity with connecting AI tools to operational systems (CMS, project management, communication platforms) for end-to-end automation.

Track record of reducing manual operational overhead through AI-assisted processes.

Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market and monetize their games.

Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators.

Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.

For more information, visit xsolla.com.