Content Marketing Team Lead
SOFTSWISS is hiring a Content Marketing Team Lead to join our Content Marketing Team. You’ll work across our ecosystem of corporate and product websites. Your contribution will strengthen our digital presence and help drive consistent, high-quality content across global markets.
You’ll drive efficient content operations that elevate SOFTSWISS websites, directly improving brand visibility and marketing performance. You’ll optimise cross-team alignment and content quality to enhance SEO outcomes, engagement, and the overall effectiveness of our digital platforms.
- Own the operational workflow of the Content Team.
- Manage a team of contet writers, working alongside the Localisation and SEO Teams.
- Plan, create, and delegate tasks across team members, tracking their execution.
- Oversee company websites, including softswiss.com, events.softswiss.com, careers.softswiss.com, affilka.com, and more.
- Help develop the monthly Content Plan, LinkedIn Newsletter Plan, Client Newsletter Plan, and coordinate content briefs with the SEO Team.
- Coordinates and delivers reporting and KPI tracking for the Team and the Head of Content Marketing.
- Ensure the quality of the final draft copy produced by the Content Team and support other departments with copy review upon request.
- Create content on request (e.g. internal support materials, cross-team initiatives, ad-hoc tasks).
- Participate in development sprint planning; assign tasks related to website design, development, and copywriting; and attend bi-weekly SEO meetings.
- Participate in and lead hiring and onboarding efforts when requested.
- Act as the de facto and de jure deputy for the Head of Content Marketing during absences, vacations, etc.
- Higher education in marketing, journalism, linguistics, or a related field (BA or MA).
- Proficiency in English (C1 or higher) and Russian (native).
- Strong computer and technology skills.
- Solid understanding of content and web metrics.
- Good organisational and project-management skills.
- Previous experience in copywriting, editing, and performance tracking.
- Familiarity with digital tools: email and writing applications (Google Workspace), SEO tools (Semrush, Ahrefs, etc.), project-management tools (Jira, Asana, Trello, etc.), and analytics platforms (GA4, Google Search Console, etc.).
- Experience in iGaming, IT marketing, B2B marketing.
- Languages: Spanish, Portuguese, Polish.
- Certified in CAE, CPE, CELTA, IELTS, TOEFL.
- Knowledge of WordPress.
- Proficiency in using ChatGPT.
- Understanding of copywriting and design cycle processes.
- Familiarity with project-management principles.
- Experience collaborating with development teams.
- Strong grasp of content, digital, and general marketing principles.
