Content Editor
About the Team
The Organic Growth team is responsible for how Miro shows up in search and, increasingly, in AI-powered answer engines. We work closely with other go-to-market teams to ensure content we create reaches Miro's audience wherever they are spending their time.
About the Role
Search and discovery is changing. Google's AI-Overviews and LLMs are becoming the default way informational queries are answered. However, the information provided is often generic and lacks unique data points or interesting opinions. Miro is looking for a content leader to help us win in this new era by ensuring all content we publish is of the highest quality and is not commoditised, meaning there is something genuinely interesting and unique about it that only we can bring.We are also looking for someone who can help us be successful when it comes to content distribution, and work effectively with other stakeholders in the business in a coordinated way to ensure we are reaching the right people.
What you’ll do
- Own the organic growth content and research strategy
- Operationalise long-form content production in the team. Produce flagship long-form pieces yourself to set the standard, while also briefing others
- Build the framework for expert interviews, surveys, and original research
- Scale expert authorship (internal and external SMEs) so content is published under real, credible bylines
- Coordinate distribution with cross-functional stakeholders such as social and lifecycle marketing
- Identify priority topics by staying embedded in product development and partnering with
- Maintain the editorial calendar and track/report on content performance
What you’ll need
- Experience in a similar editorial, content-focussed role
- Examples of long-form pieces that have performed in organic search and social channels (such as LinkedIn)
- Hands-on experience designing and running original research
- Track record building expert-authorship or byline programs
- Experience operationalising content quality across a team
- Cross-functional experience partnering across marketing and sales teams to plan distribution as part of the content process
What's in it for you
We want you to feel supported, connected, and ready to grow. Our global benefits package generally includes equity, a wellbeing benefit, a WFH equipment allowance, and an annual Learning & Development stipend. Join a diverse team where you can do your best work. Full benefits may differ per location. If you would like to learn more about location-specific benefits, please refer to our Global Miro benefits board.
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About Miro
Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.
We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!
Check out more about life at Miro:
At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.
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