Community & Social Media Manager

Key Responsibilities:

• Own social presence across WeChat, Douyin, 小红书， Facebook, YouTube, TikTok, Telegram, Instagram and other emerging platforms – including platform strategy, content calendar, execution, and performance optimization.
• Social media content management to reflect market trends, cultural nuances, and FXTM’s brand voice, collaborate with local team to drive localized social efforts – with the goal of growing reach, engagement, and user acquisition.
• Collaborate with creative teams (design and video) to deliver a steady stream of multimedia content across formats.
• Monitor and analyze performance and social KPIs; use insights to optimize output and maximize marketing ROI.
• Manage social media conversion funnels and communities.
• Work closely with the Product team to identify key product features and translate them into consumer-centric content strategies for social.
• Ensure alignment across departments on key products or campaign messaging to maintain consistent brand voice across all platforms.
• Conduct regular competitor analysis to stay ahead of industry trends, social tactics, and platform innovations.
• Gather feedback from social audiences, distil user insights, and share recommendations with Product and UX teams to support continual platform and feature improvements.

What You Bring:

• Bachelor’s degree in Marketing, Finance, Economics, Communications or a related field.
• Proven experience in managing social channels and content in the financial services, FinTech, securities trading or crypto industries is preferred.
• Native-level proficiency in Simplified Chinese, with strong copywriting and storytelling skills; experience in writing video scripts is a plus.
• Excellent command of English; capable of crafting bilingual content with clear, user-friendly messaging.
• Deep understanding of social platforms in GRC and international markets, including performance metrics and user behavior.
• Strong hands-on experience in content creation, campaign rollout, and community building.
• Analytical mindset with the ability to interpret data and translate insights into strategy.
• Highly organized with solid project management skills; comfortable managing multiple stakeholders and priorities.
• Proactive, resourceful, and passionate about social media, digital culture, and emerging trends.
• A collaborative team player with great communication skills and a fun, can-do attitude.