Brand Manager – Middle
SOFTSWISS is hiring a Brand Manager – Middle to join our Marketing Team. We are looking for a strategic and hands-on Brand Manager to strengthen our global brand presence, ensure consistency across touchpoints, and drive brand initiatives that support business growth across our iGaming products and markets.
You will drive and strengthen SOFTSWISS brand positioning across global markets to increase awareness, trust, and product recognition. Your work will ensure consistent brand communication across channels, support go-to-market initiatives, and enhance how our products are perceived by clients, partners, and the wider iGaming community.
- Actively participate in developing and implementing marketing strategies for brand and product promotion.
- Prepare detailed monthly and campaign-based communication plans, including priorities (focus products), objectives, key messages, target regions, and communication channels.
- Create marketing and advertising materials such as key visuals (KV), product presentations, commercial proposals, one-pagers, banners, and other collateral.
- Actively participate in producing video content to support brand and product promotion.
- Define and maintain brand and product positioning, visual style, target audience profiles, consumer insights, and key messaging, as well as oversee implementation.
- Participate in strategic planning for brand and product promotion initiatives.
- Execute quarterly and monthly communication plans in close cross-functional collaboration.
- Coordinate cross-departmental efforts related to the brand’s participation in industry events, exhibitions, and awards.
- Monitor performance metrics, ensure KPI achievement, and initiate activities to improve results.
- Continuously analyze competitor activities and market trends. Manage and optimize marketing budget allocation.
- Maintain project documentation and reporting.
- Ensure consistent communication of brand positioning across internal and external environments through all available channels.
- Maintain compliance with brand visual identity (VisID) standards in all communication materials.
- Strengthen brand image and increase target audience loyalty using effective marketing tools.
- Essential Bachelor’s degree in Marketing or related field.
- Minimum 2 years of marketing experience in companies with high marketing activity.
- Advanced computer literacy.
- Hands-on experience with digital marketing tools and strong understanding of their specifics.
- English proficiency at Advanced level.
- Russian proficiency at Advanced level.
- Strong task management and cross-functional collaboration skills.
- Proactive problem-solving approach.
- High motivation, positive mindset, ability to multitask, and stress resilience.
- Desirable Experience in marketing IT products.
- Experience working with B2B audiences.
