B2C Marketing Manager
We are seeking a results-driven B2C Marketing Manager to lead and execute high-impact B2C marketing strategies at CreedRoomz.
In this role, you will be responsible for driving end-user acquisition, boosting brand visibility, running promotional campaigns, and managing user engagement initiatives like tournaments and special events. Additionally, you will play a key role in expanding our reach through external partners, overseeing streamer collaborations, affiliate programs, and vendor relationships. The ideal candidate brings strong digital marketing expertise, a data-driven approach to campaign performance, and exceptional communication skills. Experience in the iGaming industry is a major plus!
Responsibilities
Strategy & Campaign Management:
- Conceptualize, execute, and optimize end-to-end B2C marketing campaigns and product promotions to drive user acquisition, awareness, and reactivations.
- Plan and run complete marketing initiatives, such as tournaments, promotional contests, and gamified player experiences.
- Collaborate with product, design, content, and CRM teams to deliver cohesive brand messaging across all touchpoints.
- Build and manage relationships with external marketing vendors and agencies, ensuring smooth workflows and high-quality deliverables.
- Organize and oversee collaborations with streamers, influencers, and affiliate partners to drive brand awareness and user acquisition.
- Track, analyze, and optimize the performance of all external partners and streamer campaigns to ensure maximum ROI.
- Leverage digital marketing channels (paid acquisition, social media, CRM/email, content marketing, in-app promotions) to increase brand exposure among target audiences.
- Identify new marketing channels, industry trends, and strategic opportunities to expand market share.
- Establish key performance metrics (KPIs) for all B2C campaigns and partnerships (e.g., CPA, LTV, ROI, conversion rates, engagement rate).
- Continuously monitor, analyze, and report on campaign success, providing actionable insights to optimize performance.
- Minimum 4+ years of hands-on experience in B2C digital marketing. Prior experience in the iGaming or gaming industry is a significant plus.
- Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field.
- Proven track record in managing external vendors, affiliate networks, and influencer/streamer collaborations.
- Deep understanding of multi-channel digital marketing strategies, campaign execution, and player/user journeys, along with hands-on knowledge of streaming platform algorithms (Twitch, Kick).
- Fluent in English with exceptional written, verbal, and interpersonal communication skills.
- Advanced data analysis skills with the ability to interpret key performance metrics, build comprehensive reports, and convert data-driven insights into actionable marketing strategies.
- Outstanding organizational skills with a proven ability to manage multiple promotions, partner collaborations, events, and strict deadlines simultaneously.
- Full-time, on-site position
