B2B Strategic Account Manager

Description

We are looking for a commercially sharp, relationship-driven Strategic Account Manager to own Hal Leonard's most important customer partnerships. Reporting to Global B2B Sales Lead, this newly created role gives our top 4–5 strategic accounts — a significant share of Hal Leonard's US B2B revenue — the dedicated focus a broader territory portfolio can't provide.

The ideal candidate has a track record building executive-level relationships, a disciplined approach to account planning, and a genuine interest in what drives a customer's business. This is a chance to build a strategic function from scratch, deepening our footprint with key accounts while freeing the wider sales team to grow new business.

We are actively integrating AI and automation into all areas of the business and expect candidates with a mindset focused on improving efficiency and delivering a better user experience.

Key responsibilities

• Own and develop relationships with the company's 4–5 largest strategic accounts.
• Act as the primary commercial contact for assigned customers.
• Build trusted relationships with senior buying, merchandising and commercial stakeholders.
• Conduct regular customer visits and executive business reviews.
• Maintain full visibility of customer strategy, opportunities and risks.
• Develop annual business plans for each strategic account.
• Establish revenue baseline and growth headroom.
• Lead day-to-day commercial negotiations within agreed delegation boundaries.
• Work closely with: Sales, Marketing, Product Management, Supply Chain, Finance, Customer Service, Operations to ensure strong customer execution.

Requirements

• Minimum 5+ years of experience managing Strategic or Key Accounts.
• Experience within one or more of: Music Industry, Music Publishing, Musical Instruments. Pro Audio, Consumer Products, Distribution, Retail.
• Strong commercial negotiation experience.
• Proven ability to manage high-value customer relationships.
• Experience developing annual business plans.
• Strong commercial and analytical capability.
• CRM experience.
• Advanced Microsoft Excel and PowerPoint skills.
• Excellent communication and presentation skills.