ASO Product Builder
AppFollow helps the world's top mobile and gaming teams manage app reputation at scale — from tracking user feedback to optimizing app store presence and automating workflows. Trusted by Adobe, Rovio, Scopely, and Disney, we're a B2B SaaS platform serving SMB to enterprise clients worldwide. Remote-first, Europe-based.
We're looking for an ASO Product Builder to relaunch and grow AppFollow's ASO (App Store Optimization) product, with a strong focus on AI agents and MCP. Reporting to the CEO, you'll work closely with Engineering, Product, and customer-facing teams to turn ASO into a fast-moving, AI-native part of the platform.
This is a builder role, not just a roadmap owner: we expect you to prototype and ship changes yourself using AI tools — compressing the loop between idea, experiment, and release. You'll collaborate with engineering, design, and data. This is a high-impact IC role reporting directly to the CEO, with potential to grow into a senior product position.
Relaunch and evolve AppFollow's ASO product
Design and ship AI-agent and MCP-powered ASO workflows
Prototype features yourself with AI tools to compress the test → learn → release loop
Run product experiments and validate against real customer usage data
Own the ASO roadmap end-to-end: competitor analysis, discovery, specs, delivery, iteration
Partner with engineering to take prototypes to production-grade
Primary: Iteration velocity (prototypes & experiments shipped), ASO adoption & usage, ASO-attributed revenue (ARR: new & expansion)
Secondary: Customer outcomes (e.g. keyword ranking improvements delivered), feature quality & stability
3+ years in product management in B2B SaaS — required
Strong ASO/mobile marketing domain knowledge — required
Hands-on experience prototyping & shipping with AI tools — required
Mobile app or gaming industry experience — strong plus
Remote startup experience, European time zone
AI: Claud Code/Codex/Cursor, MCP, AI agents
Analytics: Amplitude, Metabase, SQL
Design/specs: Figma, Jira/Confluence
ASO: AppFollow, App Store Connect, Google Play Console, other ASO tools
Builder mindset — ships, doesn't just spec
AI-native: uses LLMs/agents to prototype, automate, and accelerate iteration
Data-driven, strong analytical and reporting skills
Product discovery and experiment design
Comfortable going 0→1 and evolving existing modules
Fluent English (required)
Russian, Spanish, Portuguese, or German (preferred)
Remote position, anywhere in Europe (hubs in Finland, Serbia, Spain, Georgia)
Global team across Europe, UK, US, and Brazil
Conference participation in app, gaming, and ASO events
Equity options after probation
Quarterly performance bonuses
Annual team meetups and company all-hands offsite
Monthly coworking budget
Internal hackathons 2–3x per year
Equipment support (laptop, home office)
Direct CEO reporting and executive exposure
Cross-functional work with Engineering, Product, Sales, and Customer Success
Measurable impact on company growth
June: Accepting applications
July: Interviews
By August 1st: Final offer
Timeline may shift depending on candidate volume and quality
