Account Executive - Gaming/AdTech Sales
ABOUT YOU
We are looking for an Account Executive — Gaming/Adtech Sales who is relationship-focused, strategically minded, and deeply embedded in the Japanese gaming and digital advertising landscape to join our Revenue & Partnerships team. The best candidate will be someone who thrives in a fast-paced, highly collaborative, and exceptionally dynamic setting and is excited to own the full sales cycle — from prospecting and pitching through to close — across a diverse book of gaming advertisers and publishers across Japan and the broader APAC market.
Strong commercial acumen and communication skills are essential, along with experience in digital advertising sales, performance marketing, or gaming monetization within the Japanese market. The ability to build trust-based, long-term client relationships, navigate culturally nuanced business environments, and manage complex deal structures will be key to your success in this role.
If you're passionate about the intersection of gaming and advertising technology and love building innovative ad solutions that help game developers grow their player base and revenue across one of the world's most sophisticated gaming markets, we would love to hear from you!
ABOUT US
Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.
For more information, visit xsolla.com.
Responsibilities:
- Own the full sales cycle for gaming ad sales accounts across Japan and the APAC region — from prospecting and outreach through pitch, negotiation, and close, with particular emphasis on relationship cultivation consistent with Japanese business practices
- Build and maintain strong, trust-based, long-term relationships with game developers, publishers, and advertising agencies, acting as the primary point of contact for Xsolla's ad monetization solutions in the Japanese market
- Identify and develop new business opportunities by leveraging existing networks, attending industry events, and proactively targeting key accounts within Japan's gaming advertising ecosystem
- Develop tailored account plans and pitch materials that align client goals with Xsolla's product offerings, including offerwall, rewarded ads, and performance-based monetization tools, localized appropriately for the Japanese market
- Collaborate cross-functionally with global product, marketing, and partner success teams to ensure client campaigns are delivered effectively and meet performance targets
- Monitor campaign performance, provide clients with regular reporting and insights in both Japanese and English, and proactively recommend optimizations to maximize results and retention
- Maintain accurate and up-to-date records of all sales activities, pipeline status, and account details in CRM (Salesforce)
- Represent Xsolla at key gaming and ad tech conferences and trade events across Japan and APAC (e.g., Tokyo Game Show, Japan IT Week, Pocket Gamer Connects Tokyo, BitSummit)
- Provide market intelligence on advertiser trends, competitor activity, and emerging opportunities across the Japanese and APAC gaming markets
- 3+ years of experience in digital advertising sales, ad tech, gaming monetization, or a closely related field within the Japanese market
- Proven track record of meeting or exceeding sales targets and managing a full sales cycle from initial engagement to close, including experience navigating Japan's multi-stakeholder decision-making processes
- Strong understanding of performance advertising models (CPI, CPA, CPM) and the mobile gaming ecosystem, with familiarity with Japan's major publishers and platforms (Nintendo, Sony, Bandai Namco, DeNA, GREE, mixi, LINE Games)
- Business-level proficiency in both Japanese and English (written and spoken) — the ability to operate fluently in both languages across client meetings, presentations, and internal communications is essential
- Excellent interpersonal and presentation skills with an understanding of Japanese business etiquette (keigo, nemawashi, ringi processes) and the ability to build credibility with senior Japanese stakeholders
- Proficiency in CRM software (Salesforce preferred) and standard sales tooling
- Strong organizational skills with the ability to manage multiple accounts simultaneously and deliver consistent follow-through in line with client expectations
- Based in or willing to relocate to Tokyo, Japan; eligible to work in Japan without visa sponsorship
- Experience working with offerwall, rewarded video, or user acquisition advertising products in the Japanese mobile gaming space
- Established network within Japan's games industry — publishers, studios, ad agencies, or platform partners (App Store Japan, Google Play Japan, DMM Games)
- Familiarity with mobile game monetization metrics (ARPU, LTV, ROAS, D7/D30 retention) and Japan-specific monetization trends such as gacha mechanics, seasonal events, and IP-driven campaigns
Qualifications and Skills:
Nice to Have:
